Ducati Diavel News
News 
Photo: a massive breach of brand trust and honesty
To say the least, Ducati's Diavel is controversial. JT Nesbitt called it a massive breach of brand trust and honesty and later penned the McQueen/Hasselhoff conundrum. Back in December Wes wrote a story entitled Who's buying the Diavel. The underlying idea behind these stories is that regardless of how good of a motorcycle the Diavel is, it was designed to attract a new type of customer, one that ... News
Lies, damned lies and Ducati sales statistics
Why do we give manufacturers such a hard time for over-enthusiastically representing their successes? It has to do with a sickness we see in the motorcycle industry; a detachment from reality that leads to dishonest marketing, dishonest journalism and an inability to objectively evaluate problems, then act to fix them. If we, as a hobby/passion/industry/whatever can’t be honest with ourselves, t... News
Where’s HFL? Motorcyclist edition!
It’s that time again! Time to play Where’s HFL?! Guess who’s decided to play the game this time?! Motorcyclist magazine! Unlike last time, we didn’t even have to hide tiny watermarks in images, they decided to play by apparently copying their text straight from Hell For Leather! The following line is included on Motorcyclist’s website and in their March, 2011 print edition: “JT Nesbitt... By the numbers: 2011 muscle bikes
It’s ironic, but a traditionally irrational Italian company is attempting to turn a class that’s never been about logical decision making on its head with a muscle bike/cruiser thing that’s all about numbers. Not just outright power or torque either. While the Ducati Diavel makes a lot of power — 162bhp — it’s also very light weight, at least for muscle bike/cruiser things — 210kg (d... Spy Photos: Ducati Massive Breach sits up and begs
These photos, snapped by the modernist transportation enthusiasts at Le Container, give us the clearest look yet at the riding position of Ducati’s upcoming muscle bike. A archetypal example of sit-up-and-beg, the new Ducati does without the non-functional feet-forward riding position of traditional cruisers. Does that hint at a bike that should forever alter the way we think about cruiser perfo... News