Ducati Diavel News
News 
Photo: a massive breach of brand trust and honesty
To say the least, Ducati's Diavel is controversial. JT Nesbitt called it a massive breach of brand trust and honesty and later penned the McQueen/Hasselhoff conundrum. Back in December Wes wrote a story entitled Who's buying the Diavel. The underlying idea behind these stories is that regardless of how good of a motorcycle the Diavel is, it was designed to attract a new type of customer, one that ... News
Lies, damned lies and Ducati sales statistics
Why do we give manufacturers such a hard time for over-enthusiastically representing their successes? It has to do with a sickness we see in the motorcycle industry; a detachment from reality that leads to dishonest marketing, dishonest journalism and an inability to objectively evaluate problems, then act to fix them. If we, as a hobby/passion/industry/whatever can’t be honest with ourselves, t... News
Where’s HFL? Motorcyclist edition!
It’s that time again! Time to play Where’s HFL?! Guess who’s decided to play the game this time?! Motorcyclist magazine! Unlike last time, we didn’t even have to hide tiny watermarks in images, they decided to play by apparently copying their text straight from Hell For Leather! The following line is included on Motorcyclist’s website and in their March, 2011 print edition: “JT Nesbitt...