What if I told you that you could get a brand new 2019 Harley-Davidson Fat Boy for around a hundred bucks? You'd say I was crazy, right? Well, Mr. and/or Mrs. Smarty Pants, turns out that you can get a brand new Fat Boy for a hundred Yankee dollars, and it's perfect as long as you don't mind it being made of tiny plastic blocks from Denmark.
That's right, everyone's favorite Danish interlocking brick system has teamed up with Harley-Davidson to bring an officially licensed Fat Boy to all the
AFOL nerds LEGO lovers out there. Part of the LEGO Creator Expert line, the LEGO Fat Boy is about 12 inches long and made up of 1,023 pieces. While the model is packed with a ton of awesome little details—working steering, brake and shifter levers, replica tank-top speedometer, etc.—that show off both Harley's distinct design language and LEGO's versatility, the real story here is the model's engine.
Packed into the plastic frame is a tiny Milwaukee Eight with moving internals that are connected via chain and sprocket to the rear wheel. When you roll the model along on its trademark Fat Boy dish wheels, the action actually moves the pistons inside the engine. It is, in a word, rad.
By all accounts, the brains at LEGO HQ were pretty excited to work with The Motor Company on this project.
“Bringing this Harley-Davidson motorcycle to life in brick form is incredibly exciting,” said LEGO Design Master (how's that for a job title?) Mike Psiaki. “The model truly captures the iconic design, advanced engineering and attention to detail of this iconic motorcycle, offering an immersive building experience and a unique collector’s item for Harley-Davidson enthusiasts and LEGO fans of all ages.”
Sounds like Harley was pretty stoked to be working with LEGO, too.
“It’s been exceptionally exciting for Harley-Davidson to collaborate with the LEGO Group—another
brand that champions creativity and expression,” said Harley's Chief Marketing Officer Heather Malenshek. “Not only do we want customers to be inspired by the end result, we want them to enjoy the building process.”
As if building a cool LEGO Harley model for all the LEGO fanatics out there, LEGO Master Builders (yes, it's A Thing) put together a life-sized Fat Boy made entirely of bricks to celebrate the model's launch. This massive sculpture is made from nearly 70,000 bricks—6,000 of which were custom designed for the project—and took 865 hours to build. It has special silver-plated parts to mimic the Fat Boy's roughly nine miles of chrome, WI-FI animation control (whatever that is), and a suite of sound and light effects that give the illusion of a real working, riding bike. LEGO plans to ship the life-sized LEGO Fat Boy around the country to various LEGO stores and Harley events to show it off.
The LEGO Creator Expert Fat Boy model will run you a cool $99.99 in Yankee Dollars and goes on sale August 1, 2019 (July 17, 2019 for VIP members). The model will be available at LEGO's retail website, at Harley-Davidson.com, and at Harley dealers across the country.
Today, The LEGO Group revealed its latest LEGO® Creator Expert model – a Harley-Davidson® Fat Boy® that will cruise into LEGO Stores globally on August 1, 2019.
Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic
Milwaukee motorcycle captures the beauty of the real-life machine with finishes, surfaces, and design elements crafted to replicate the full-size Harley-Davidson Fat Boy. Featuring 1,023 pieces, the model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes.
The finished model measures over 7 inches (20 cm) high, 7 inches (18 cm) wide and 12 inches (33 cm) long and features several moveable parts for owners to engage. Spin the rear tire to see the MilwaukeeEight® engine with moving pistons and dual exhaust pipes, spring to life. Turn the handlebar, move the gear shift and brake levers, and flip down the motorcycle’s kickstand for easy parking. Finished with an authentic dark red and black color scheme with Harley-Davidson® logos on each side reflective of the 2019 Fat Boy motorcycle’s Wicked Red paint scheme, it’s a perfect display centerpiece for any home, office, or anywhere to channel the inspiration to ride.
“Bringing this Harley-Davidson motorcycle to life in brick form is incredibly exciting,” said Mike Psiaki, Design Master at LEGO Group. “The model truly captures the iconic design, advanced engineering and attention to detail of this iconic motorcycle, offering an immersive building experience and a unique collector’s item for Harley-Davidson enthusiasts and LEGO fans of all ages.”
“It’s been exceptionally exciting for Harley-Davidson to collaborate with the LEGO Group - another
brand that champions creativity and expression,” said Heather Malenshek, Chief Marketing Officer at Harley-Davidson. “Not only do we want customers to be inspired by the end result, we want them to enjoy the building process.”
“The authenticity of Harley-Davidson design comes by sweating the details from start to finish.” said Brad Richards, Vice President of Styling & Design, Harley-Davidson. “We looked at every nut and bolt on the bike, all the finishes, and every small detail. Working with the LEGO team on this project allowed us to bring that same attention to detail to a collaborative product, and to celebrate a brand that inspired the imagination and creativity of many of us at Harley-Davidson from a young age, including myself.”
To celebrate the launch, LEGO Master Builders created a life-size model of the motorcycle, complete with silver coated parts, Wi-Fi animation control, sound and light effects to imitate a real Harley-Davidson® Fat Boy® and 6,000 special LEGO elements. The extraordinary creation took 865 hours to build, is made of 69,569 pieces and will be on display at select LEGO stores and Harley-Davidson events for fans to see.
The LEGO Creator Expert Harley-Davidson® Fat Boy® model is available for $99.99 directly from LEGO Stores and shop.LEGO.com exclusively for VIP members beginning July 17, 2019, with general public availability beginning August 1, 2019. Customers in the United States will also be able to purchase on Harley-Davidson.com and through Harley-Davidson Dealers across the country.