Victory Motorcycles is promising a “jam-packed” schedule of events during the 76th annual Sturgis Motorcycle Rally, taking place next week.

Victory says its events include demo rides, custom bikes and performance demonstrations by Zach Ness, Rick Fairless, Red Bull athlete Aaron Colton, Tony Carbajal and Joe “Vertical” Dryden. In addition, the brand promises exclusive events for Victory owners, with special events featuring “Gunny” R. Lee Ermey.

“The Black Hills motorcycle rally in Sturgis is the biggest party in the world,” said Victory Motorcycles General Manager Rod Krois. “This year we are proud to deliver all the performance and excitement that Victory motorcycles deliver to our customers every day, and we invite all riders to experience modern American muscle for themselves.”

Below are highlights of the action Victory Motorcycles has planned at the Sturgis Motorcycle Rally.

2017 Victory High Ball

2017 Victory High Ball

Victory on Display (3rd Street & Lazelle Street)

9am - 5 pm, August 6-13

Stop by Victory Motorcycles’ display on Lazelle Street beginning Saturday August 6 to see the entire line of 2017 Victory motorcycles, make a run on dueling dynos, check out stunt shows, a custom bike display and new Made For Victory accessories, slip in to a Slingshot, or pick up some apparel you forgot to pack.

2017 Victory Demo Rides (2651 Whitewood Service Rd)

9am - 5pm, August 6-13; last ride leaves at 4:30pm.

Rally attendees will have a chance to ride the entire line of 2017 Victory Motorcycles, including the Victory Octane, High-Ball, Magnum X-1 and Cross Country Tour, as well as ride models outfitted with the new Stage 2 Kit.

Rice Victory Motorcycles (301 Cambell St., Rapid City)

9am – 6pm, Daily

Looking for apparel or Made For Victory accessories? Need parts or service? Planning a new motorcycle purchase? Roll over to Rice Victory Motorcycles in Rapid City to fulfill those needs, enjoy some BBQ and demo the latest Victory models. Visit with Gunny on Wednesday afternoon, and pick up exclusive branded IAVA and Victory items. Rice Victory is also the exclusive location for the official Sturgis 76th Victory Owners Patch.

2017 Victory Cross Country

2017 Victory Cross Country

Vet Together in Partnership with IAVA (South Dakota Air & Space Museum, 2890 Rushmore Dr., Ellsworth Air Force Base)

3pm - 4:30pm, August 8

Join Gunny and fellow veterans in a VetTogether. Driven by a growing member base, VetTogethers help build camaraderie between veterans and their supporters within a community by fostering a stronger peer network and keeping conversations going with monthly events. Attendees will receive an exclusive IAVA/Victory Swag Bag.

Aaron Colton Stunt Show & Red Bull Party with Custom Reveals (3rd Street and Lazelle Street)

1pm - 3pm, August 9

Stop by Victory’s Lazelle Street location from 1-3 p.m. for a “wheelie” good time with Red Bull athlete Aaron Colton showcasing his talent for stunt riding, Arlen Ness and Gunny, and custom bike reveals by Zach Ness, Rick Fairless and Scott Kietzmann.

Exclusive Events for Victory Owners (Sturgis Dragway, 20523 State Highway 79)

2pm - 7pm, August 11

Victory owners will have the opportunity to rip down the 1/8-mile track to compete for the quickest time. When not white-knuckling it down the track, catch a world-class Victory Motorcycle stunt show with Tony Carbajal and Joe Dryden, meet the Victory Motorcycles NHRA Drag Team of Matt and Angie Smith, and talk with Zach Ness, Rick Fairless and Aaron Colton, among others. Once the dragway festivities conclude, owners will enjoy an escorted ride to the legendary Sturgis Buffalo Chip for a catered reception. All Victory Owners who pre-register are guaranteed a ticket to a performance by award-winning country singer Miranda Lambert at the Sturgis Buffalo Chip that evening. To sign up, fill out the application found on this page.

Rub and Buff Complimentary Bike Wash for Victory Motorcycle Owners (Polaris Spearfish Paint Facility, 125 Industrial Drive, Spearfish)

11am - 2pm, August 12

It’s grasshopper season in South Dakota, so stop by the Polaris Spearfish Paint Facility from 11am to 2pm on Friday August 12 to get the dead critters removed from your pride and hoy. Get your bike detailed to look like it just rolled off the production line. Victory owners must pre-register.

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