“EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both HMCL and EBR share the common commitment to manufacturing world-class two-wheelers with technology of the future,” stated Erik Buell this morning when it was announced that EBR is entering into a technology and design partnership with India’s Hero MotoCorp. Hero is, by volume, the largest manufacturer of powered two-wheelers in India and the deal will see Erik Buell Racing help evolve their products into the future while providing a much-needed injection of capital into the fledgling American company. The EBR 1190RS will now compete in AMA Pro Racing under “Team Hero” colors.

“It gives me immense pleasure to welcome Erik Buell to the exciting world of Hero MotoCorp,” says Hero MD and CEO Pawan Munjal, pictured up top with Erik. “This is in keeping with my objective of quickly scaling up our own in-house R&D capabilities to a global two-wheeler technology power-house by leveraging a network of strategic international alliances. Erik and his team have been working closely with our engineers and designers to develop our next-generation range of products with cutting-edge technology and first-of-its-kind features.”

Erik Buell’s Hero
Hero currently manufactures bikes like this 125 Super Splendor, sold under the tagline, “All New Simply Super.” Bikes like these sell in massive volume in Southeast Asia.

“We look forward to designing technology solutions which are in line with contemporary global standards and also futuristic in their appeal and utility,” continues Erik.

“The Indian two-wheeler industry is set to evolve, and it is only natural that as the market leader, we are driving this change,” explains Munjal. “As a part of this plan, Erik is going to play an integral role in giving shape to some of my dream two-wheelers for the discerning youth of today. So my R&D team and Erik’s team together have made some definitive progress in this direction, and we will hopefully be putting a few scorchers on the roads soon.”

Hero will also provide title sponsorship for Danny Eslick — competing under the “Team Hero” name — and Geoff May, for “AMSOIL Hero.”

“This is also a key part of our alliance with EBR,” continues Munjal, announcing the first time an Indian company will ever sponsor an AMA race team. “Both Erik and I felt that we should carry forward our partnership into the race track. As a company, we have always supported and nurtured sports and sporting talent in India. It is indeed a pleasure to sponsor two EBR teams at the AMA Championships and we are delighted to be taking an Indian brand to a highly-competitive and highly-popular international motorcycle race arena. We look forward to superlative performances from both Danny and Geoff.”

“I deeply appreciate the support provided by Pawan and Hero MotoCorp to our two teams and this will only make Danny and Geoff perform better this season,” concludes Erik. “As I kept meeting Pawan over the past several months, I realised his keen interest in moto-racing and the ‘Team Hero’ at AMA Championships is really a natural extension of our strategic collaboration. Top-class motorcycle racing is a very popular sport in the US, and the presence of the ‘Hero’ brand name is going to lend a lot of stature and excitement to all EBR fans out there.”

Erik Buell’s Hero

The first product of the Hero/EBR collab? This Leap gasoline/electric hybrid scooter recently shown at the Indian Auto Expo.

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