Can-Am’s Big “Just Try It” Tour Wants To Take Over America One Parking Lot At A Time

Can-Am has just rolled out its 2026 Ride Days program across the US and Canada, and this might be one of the smartest things happening in motorcycling right now. While the rest of the industry keeps wondering why younger riders are hesitant to throw a leg over a bike, BRP is out here handing people the keys to a three-wheeled machine and saying, “Relax, you literally can’t tip this thing over at a stoplight.”

And the cool part is that this isn’t just a dealership demo tour. Can-Am partnered with riding schools, motorcycle academies, colleges, and training centers all over North America to basically turn parking lots into giant “hey maybe motorcycles aren’t actually terrifying” zones for a whole day.

Nearly every event runs from 9:00 a.m. to 4:30 p.m., and instead of aiming this thing at experienced riders, Can-Am seems laser-focused on regular people. Folks who’ve always been curious about motorcycles but got scared off by clutches, balancing, stalling, or the general chaos of learning to ride on two wheels.

Photo by: Can-Am

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Because whether hardcore riders want to admit it or not, motorcycles can be intimidating as hell to newcomers. Especially now, when "beginner bikes" routinely make 70-plus horsepower and weigh nearly 450 pounds. Meanwhile the Can-Am Ryker is sitting there looking like a futuristic ATV that accidentally found itself in a motorcycle dealership.

And judging by how aggressive this rollout is, BRP clearly sees a huge market of people who want the feeling of riding without the stress that comes with traditional motorcycles.

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The locations themselves tell the whole story. This isn’t Ducati setting up demo rides outside a racetrack. A lot of these events are happening at community colleges, rider training facilities, and suburban mall parking lots. Places where someone with literally zero riding experience might actually feel comfortable showing up.

Photo by: Can-Am

You’ve got events in places like Waterloo, Iowa; Walton, Kentucky; Henderson, Texas; and Thomasville, North Carolina. These aren’t trendy motorcycle influencer hotspots. These are everyday American towns where people actually use powersports machines recreationally and practically.

What’s especially clever is that Can-Am understands something a lot of motorcycle manufacturers still don’t. The biggest barrier to entry isn’t price. It’s fear. Fear of dropping the bike. Fear of looking stupid. Fear of traffic. Fear of whiskey-throttling yourself into a curb in front of strangers.

A reverse trike neatly sidesteps almost all of that... Almost (If you've seen that video of that dude yeeting himself in a skatepark on a Can-Am, you'll know what I mean).

Photo by: Can-Am

Whatever the case may be, this whole thing is BRP building its own version of motorcycle culture outside the traditional motorcycle world. Less leather vest biker bar energy, more “hey come try this weird thing for free” energy. And based on the sheer number of locations, they’re going all in:

At the very least, Can-Am’s figured out one thing the motorcycle industry’s been struggling with for years. Getting people interested in riding is way easier when you stop making the whole thing seem terrifying. And if that means introducing future riders through a weird reverse trike in a mall parking lot somewhere in Texas, then hey, whatever works, right?

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