Honda Expands Ride Red Demo Days Program to 50 Dealerships, Time To Go and Test

Honda has expanded its Ride Red Demo Days program, and it has already kicked off. Here's everything you need to know.

Photo by: Christopher Jonnum

By: Robbie Bacon

Apr 3, at 8:54am ET

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You don't know what you like until you try it... Well, maybe that statement holds more truth in the motorcycling world than most things. It certainly does for me, and it took a Honda Gold Wing launch for me to realize it. Attending that Gold Wing launch opened my eyes to what other motorcycles I might be missing out on, and now a similar opportunity awaits you.

What do I mean? American Honda just announced details about its 2026 Ride Red Demo Days program. The purpose of this event is to let riders visit Honda dealerships and take demo rides on bikes from six categories, including sport & standard, cruiser, dual sport, adventure, sport touring, and touring.

The program will run year-round, has been expanded to include 50 Honda dealerships, and has already kicked off. The first Honda Ride Red Demo Day kicked off on April 3 at RideNow Peoria in Peoria, Arizona. Riders had the opportunity to test a range of bikes, including the CBR1000RR, CB1000 Hornet SP, CB750 Hornet, CBR650R E-Clutch, CB650R E-Clutch, CBR500R, CB500R, CB300R, Rebel 1100, Rebel 300 E-Clutch, CRF450RL, CRF300L Rally, Africa Twin, Transalp, NX500, NT1100, and Gold Wing.

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Manager of Experiential Marketing at American Honda, Colin Miller, had this to say, “As any rider knows, the best way to understand a motorcycle is from behind the handlebars... With the support of our amazing dealer network, Ride Red Demo Days give customers a convenient, fun, hands-on opportunity to experience the performance, comfort, and technology of Honda’s extensive lineup of two-wheel on-road models in real-world conditions, helping them discover the bike that truly fits their riding style and needs.”

The demo days aren't just a chance to throw your leg over, but an opportunity to chat about bikes with other like-minded folks. With this in mind, expect many of the events to include food, family-friendly activities, and giveaways. For a full list of the events, follow this link. But first, let us know what you want to test.