Adventure, or any excuse to ride for that matter, is motivation enough to help us escape our busy work schedules. It also gives us something to look forward to as the weekend approaches. So our friends over at Aether Apparel are giving you the best possible excuse to get out and ride.

This upcoming weekend, July 26 and July 27, Aether will be setting up a pop-up shop at the famous California landmark, Newcomb’s Ranch in La Cañada Flintridge, CA. With a converted Airstream trailer and featuring Aether's full collection of motorcycle apparel and gear, the company will offer any visitors a 10% who make the journey. They’ll be open from 8am to 4pm both Saturday and Sunday, so it's the perfect opportunity to get outside, enjoy some wonderful Southern California roads and try on their EclipseSkyline and Canyon jackets as well as their Compass moto pants. Co-founders Jonah and Palmer will also be onsite to answer all of your questions. Keep in mind that the 10% offer will be available on location only. If you do venture up the mountain be sure to take some photos and #RideApart we'd love to see and share your adventure!

Aether Apparel Newcomb's Ranch Pop-Up

And if you don’t want to go up alone, they’ll also be leading a group ride up on Sunday (7/27) at 9:00am from the Aether Apparel Los Angeles location at 6100 Melrose Avenue. So join Aether as they escape the heat and have a little mid-summer fun up in the mountains.

Aether Apparel Newcomb's Ranch Pop-Up

If you have any questions, please email

Dates: July 26th & 27th (Saturday and Sunday)

Hours: 8am to 4pm

Address: California 2, La Cañada Flintridge, CA 91011

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