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There's Another Youth ATV Recall For "A Serious Risk of Injury or Death," And It's The Same Importer

This is the third youth ATV model in the past year to receive a safety recall for risks including "serious injury or death," and all three came from Lil Pick Up.

Lil Pick Up Sierra 125U Youth ATV
Photo by: RideApart.com

As someone who tracks recalls regularly, I also have a lot of thoughts about them. On one hand, you like to see safety regulations catching potentially dangerous things, and companies working in good faith to rectify problems that may arise. Companies aren't people, but they're made of people, and anything involving humans can also include potential errors. 

Things happen, and it's how you address those problems and fix them that shows you who you are, whether you're a single person or an organization tasked with handling a problem, right?

But sometimes, recalls make you want to throw up your hands in disgust. Thankfully, it doesn't happen often, but this? This is one of those times, and by itself, you might only find it moderately alarming. Let me set the scene.

On May 21, 2026, the US Consumer Product Safety Commission issued a recall for Sierra 125U Youth All-Terrain Vehicles (ATVs), which were imported into the US by a Rowland Heights, California-based company called Lil Pick Up. 

What's the problem? There's more than one, and they're pretty bad individually, and even worse all together. I'll let the actual text of the recall spell it out, as it does so quite succinctly. "The recalled youth ATVs violate the federal mandatory ATV safety standard posing a risk of serious injury or death. The youth ATVs fail to meet mechanical suspension requirements, and the reverse indicator light fails to illuminate, posing a crash hazard. The parking brakes fail to hold, posing a collision hazard. Additionally, the surfaces near the footwell can reach high temperatures posing a risk of severe burns." 

Around 700 of these units were sold through a number of retailers, under various brand names including "Rider 9." The fact that there's no comprehensive list of brand names makes a recall like this more maddening, because how are parents meant to know for sure that their child's ATV has been recalled if there isn't a clear list of affected brand names? 

Still, regardless of the brand name seen on the youth ATV, affected units SHOULD have the model name "Sierra 125U" marked on the VIN plate on the front frame column. These ATVs came in multiple colors, including red, blue, pink, gray, spider red, and spider blue.

Lil Pick Up's remedy for this recall is a refund. You can find out more on the company's dedicated  recall webpage, which is located here. In visiting this page, you might also see why reading this recall prompted such a negative reaction from me.

You see, this is the third such recall for potentially deadly youth ATVs within the past year that were all imported by Lil Pick Up. In all cases, the affected ATVs were sold under multiple brand names, complicating the situation for anyone concerned about their kid's safety out riding one of these vehicles.

You'll find the first one we wrote about here, and the most recent one before this one here. The second one is worse, because a child had to die before the recall was issued in that case.


What do you think?

And now, we have a third one. According to the recall's official text, no injuries or deaths have been reported in this instance. Owners can contact Lil Pick Up at (951) 245-5663 from 8 a.m. to 5 p.m. Central, or email them at contact@lilpickup.us

If you're thinking of buying a youth in your life an ATV, be very careful and do solid research on whatever unit you're thinking of spending money on, because you don't want to find out it's getting recalled for "serious risk of injury or death" after your kid has been riding it for months.

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