This Weird Electric Scooter-Type Thing Wants To Replace Your Car

Designed by former Pininfarina talent, the ANY LUV1 targets urban drivers looking for a car alternative with a scooter-type shape and function.

Photo by: ANY Mobility

By: Enrico Punsalang

May 11, at 9:11am ET

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ANY Mobility, a new startup backed by designers and engineers from companies like Pininfarina, Ferrari, Aprilia, and Vespa, has just unveiled the LUV1 at Milan Design Week. And instead of building another sporty electric motorcycle, the company decided to create something that sits somewhere between a scooter, cargo bike, commuter motorcycle, and tiny urban car.

That’s why ANY calls it a “Life Utility Vehicle,” or LUV.

The entire concept revolves around replacing the short daily trips people still default to cars for. Grocery runs. School pickups. Carrying gear across the city. Instead of going for crazy acceleration numbers or aggressive styling, the LUV1 focuses on practicality in a package that’s still compact enough to slice through traffic and park almost anywhere.

And unlike most utility-focused EVs, it actually looks good. Or at least you could say the thing has character.

The LUV1 was designed by Granstudio, the Turin-based firm led by former Pininfarina design director Lowie Vermeersch. So rather than fake vents and overstyled bodywork, the thing gets clean surfaces, modular panels, and proportions that look more premium design object than delivery scooter.

The utility side is where things get interesting. The LUV1 packs 120 liters of integrated storage, along with configurable cargo dividers, front and rear racks, swappable body panels, and optional weather protection. It’s basically designed around the idea that urban mobility shouldn’t require sacrificing convenience.

Photos by: ANY Mobility

Underneath sits a modular aluminum chassis built using high-pressure die-cast construction, which is a pretty serious manufacturing move for a startup. ANY is already hinting at future two-wheelers and even three-wheelers based on the same platform.

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Performance is intentionally practical. The rear hub motor produces 11 kW, or about 14.7 horsepower, giving the bike a top speed of 62 miles per hour. Dual swappable 6.5-kWh batteries deliver between 62 and 87 miles of range depending on setup, while charging takes around 2.5 to four hours on a standard 220-volt outlet. The whole thing weighs 353 pounds and has a low 786mm seat height, making it approachable even for newer riders.

Photo by: ANY Mobility

What makes the LUV1 stand out is that it’s not trying to appeal to hardcore motorcycle enthusiasts. It’s targeting people who are tired of dragging around oversized cars for small daily errands, especially in crowded European cities where parking and traffic have become a full-time nightmare.

And the team behind ANY knows this space well. CEO Pieter Van de Velde comes from product design and venture capital, while CCO Erik de Winter previously co-founded European cargo bike sharing company Cargoroo. Head of engineering Alessandro Mangano worked on platforms for Aprilia and Vespa under Piaggio after spending time at Ferrari.

Pricing is expected to land between roughly $7,900 and $11,300 depending on configuration. That’s expensive for a scooter, but potentially a lot cheaper than buying a brand new car. Plus, you and I both know that a lot of folks are willing to fork up serious money for that urban-chic-sustainability aesthetic.