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This first half of this year has been pretty eventful for Comoto Holdings. The parent company of RevZilla and Cycle Gear acquired J&P Cycles in February and had a legal run-in with CARB in June. That same month, the Comoto family of brands held a month-long fundraiser with the REVER ride-tracking app to help support the Motorcycle Safety Fund, the Kurt Caselli Foundation, and the Motorcycle Relief Project. Luckily, the motorcycling community answered the call and the initiative raised over $100,000 for the three non-profit organizations.
While the fundraising event spanned the month of June, the charity ride cornerstone held over the weekend of June 19-21 was the cornerstone of the Ride Is Calling. In that three-day span, 3,030 motorcyclists logged a total of 233,607 miles. With Comoto donating $1 for every 10 miles ridden, the charity ride accounted for $23,360 of the $100,500 overall donation.
"We are really pleased that the motorcycling community came together to ride what equates to 10 times around the world in a single weekend,” said REVER Co-founder Justin Bradshaw. “To have REVERs technology lend a hand in making these generous donations possible is extremely rewarding for us."
While the ride event stole most of the headlines, individual donations also helped drive the fundraiser. Over 32,000 users landed on the three different event pages in June and social media helped spread the word throughout the month. Additionally, on June 20, 5% of all in-store purchases at one of Cycle Gear’s 148 locations, RevZilla, and J&P Cycles was donated to the fund.
With donations going to the Motorcycle Safety Fund, The Kurt Caselli Foundation, and the Motorcycle Relief Fund, the Ride Is Calling supported the motorcycling community in a diverse manner. From new riders to established riders to those struggling with PTSD, the fundraiser helped organizations in need.
“The funding from the Call to Ride event comes at a really important time for us, as our donations have definitely slowed down due to the COVID situation,” noted the president and founder of Motorcycle Relief Project Tom Larson. “A huge thank you to Comoto and all the riders who participated in the event and helped raise money. We couldn’t be more grateful for the support!"
The Ride Is Calling event wrapped up Comoto’s first half of 2020 with a bang. We’re hoping that the company can rally just as much support for the motorcycling community in the latter half of the year.
Comoto Holdings, parent company of leading moto enthusiast brands RevZilla, Cycle Gear, and J&P Cycles, announced they raised $100,000 from the month-long The Ride is Calling Charity campaign to support National Motorcycle Safety Fund, The Kurt Caselli Foundation and Motorcycle Relief Project.
“The Comoto family of brands has been humbled by the outpouring of support for our efforts to raise funds for our non-profit partners,” said Ken Murphy, CEO of Comoto Holdings. “A record-setting weekend of over 3,000 motorcyclists participating to support these causes is proof-positive that the motorcycling community is thriving.”
The campaign raised in total $100,000, meeting its goal. The centerpiece of the month was The Ride is Calling Charity Ride during the weekend of June 19-21, which attracted 3,030 participants. In partnership with the trip planner app Rever, riders tracked their ride with a combined total of 233,607 miles ridden over three days. Comoto donated $1 for every 10 miles ridden, which amounted to $23,360.
"We are really pleased that the motorcycling community came together to ride what equates to 10 times around the world in a single weekend,” said Justin Bradshaw, Co-founder of Rever. “To have REVERs technology lend a hand in making these generous donations possible is extremely rewarding for us."
In addition to The Ride is Calling Charity Ride, on Saturday, June 20, 5% of all in-store and curbside pick-up sales across 148 Cycle Gear, J&P Cycles and RevZilla locations nationwide were donated to the fund.
Individuals were able to make donations through the charity ride pages on each of the brand websites. Over 32,000 users landed on the donation pages across all three websites throughout the month of June. On social media, participants used #irodetoday and #therideiscalling to share the stories of their rides across the country.
With a diverse group of riders across Comoto’s retail brands, the campaign partnered with organizations that have three distinct missions. National Motorcycle Safety Fund, the non-profit arm of the Motorcycle Safety Foundation, supports research, rider education and motorcyclist safety. The Kurt Caselli Foundation’s focus is on the safety of riders and racers in off-road motorcycling. Motorcycle Relief Project works with veterans and first responders suffering from PTSD by taking them on structured and professionally-led dual-sport motorcycle adventures.
“We are honored to be able to partner with Comoto to help veterans and first responders who are struggling with PTSD and related issues,” says Tom Larson, president and founder of Motorcycle Relief Project. “RevZilla has been helping out with our program for several years. Then Cycle Gear came on board and now we’re thrilled to be working with J&P Cycles as well. The funding from the Call to Ride event comes at a really important time for us, as our donations have definitely slowed down due to the COVID situation. A huge thank you to Comoto and all the riders who participated in the event and helped raise money. We couldn’t be more grateful for the support!"
About Comoto Holdings
Comoto Holdings is America’s largest and fastest growing omni-channel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of moto enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, and J&P Cycles, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the rider community, through best-in-class ecommerce and retail experiences.