Not content with touring, Dainese Custom Works settles down and offers riders a slick online interface where they can design their own custom riding gear.
The Dainese Custom Works tour gives up life on the road and settles down to a nice, stable full-time position
Remember back in December 2017 when we told you about the Dainese Custom Works Tour? Well, it looks like it was so popular that Dainese decided to make it an ongoing thing. Aside from the permanent online presence the company developed a slick 3D interface called The Configurator so you can make your very own custom gear. So how does it all work? Well, here's what Dainese said in a recent press release.
Press Release Follows
Dainese presents Custom Works, a service for fully-customized and made-to-measure Dainese motorcycle racing suits and jackets for race and street enthusiasts.
The multi-channel experience begins online with the new 3D Configurator and continues at the store where the personalized garment is delivered to the customer. Custom Works is an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product.
With Custom Works, Dainese offers all bikers the quality and know-how it has acquired with more than 45 years of experience in the production of personalized leather suits. For nearly half a century, Dainese has grown, collaborated and shared its goals with the greatest riders of all time, from Giacomo Agostini to Valentino Rossi. Over this same period, Dainese has always pushed the boundaries of innovation.
With Custom Works, anyone can have a tailor-made garment and create his or her own unique design, choosing from a vast array of leather colors and accessories, with the option of adding words and images.
The new Custom Works is a fully updated multi-channel experience. Accessible via the Dainese website, the brand-new 3D configurator allows each motorcyclist to personalize his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colors of the various parts, select accessories (plates, sliders), and upload words and images that are immediately visible on the 3D garment.
Once the design is complete, the biker saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center - a network of stores authorized and certified by Dainese to offer the Custom Works service.
The 25 anatomical measurements needed for the personalized garment are taken with the support of a specialized consultant. Special consideration is also given to the customer's specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes and accessories that give life to the most advanced Grand Prix leather suits and that are also used to create the customized garment.
With Custom Works, every customer can wear an absolutely unique Dainese garment.
Press Release Ends
Sounds pretty cool. If you'd like to build your own gear, or just waste a couple hours online instead of working, check out the Custom Works Configurator here.
Original Story by Tod Rafferty Follows
Dainese is taking its 45 years of leathercraft, custom fit, and rider protection on a world tour. The North American portion got underway the week of December 4 at the company’s D-Stores in Costa Mesa and San Francisco, California. On December 12, the tour heads to Ducati dealership Motocorsa in Portland, Oregon.
READ MORE: Dainese in Space
The Custom Works Tour offers fully-customized and made-to-measure motorcycle racing suits and jackets for race and street enthusiasts. The tour will visit cities where Dainese has partners with select retail stores and motorcycle dealers. Through Custom Works, a master tailor takes measurements and walks the customer through the selection process of materials, color choices, and the potential wish list of add-ons, logos, special numbers, and other options to ultimately create his or her dream suit.
A number of customization levels are available, from basics with standard color choices up to a complete custom package of color options, measurements, and the inclusion of logos and other add-ons. Once complete, the measurements and customization specs are sent to Dainese’s production facility. There, each piece is hand-sewn by professionals, many of whom do custom sewing for Valentino Rossi’s suits.
“We at Dainese always stress the critical importance of fit for optimal protection and safety,” said Roberto Sadowsky, Executive VP. “And we’re bringing that on the road through the Custom Works Tour, a once-in-a-lifetime opportunity to get a completely made-to-measure, Dainese suit that’s fully customizable – literally every stitch is made for you. We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”
Since its inception in 1972, Dainese has remained at the forefront of technical innovations in motorcycling gear. Over the years, the company has made racing leather suits for numerous champions including Valentino Rossi, Giacomo Agostini, Eddie Lawson, and Kenny Roberts. The company’s forward thinking and uncompromising design approach has brought protection advances including knee sliders, back protection, aerodynamic hump, and D-Air technology to the market for ultimate performance and safety.
In 2015, the Dainese Group expanded with the acquisition of Swedish POC, global leader in protective gear for winter sports and cycling. The new Dainese Settantadue brand, established in 2017, reinterprets the design of historic garments that are a part of the stylistic heritage of the Group, with a contemporary twist.
READ MORE: Best Value One-Piece Motorcycle Race Suits
The Dainese Custom Works Tour runs until January 31, 2018. For more information on the tour and on Dianese products in general, check out the Custom Works website.