new zealand Articles
A dirt bike race for the common man
Motorcycles are probably the most exciting consumer good in the world. But, right now, they’re a hard sell. Races take place a long way from the cities where people live. The people that race are nothing like the people with the cash to buy. The actual racing is boring to anyone without a complete grasp of the physics involved. So, how do you involve a non-endemic crowd with something as alien t...
09 April 2012
Levi Sherwood rides his backyard
Ever wondered how professional FMX athletes like Levi Sherwood get so and stay so good? Well, they’re not commuting to rented track once a week, for one. Most have purpose-built training facilities right at home. The best have the kind of jumps that mortals like you and I would be scared to walk up. Witness Levi’s new track in his native New Zealand. Not only is it epic, but he built it himsel...
12 March 2012