new zealand Articles
A dirt bike race for the common man
Motorcycles are probably the most exciting consumer good in the world. But, right now, they’re a hard sell. Races take place a long way from the cities where people live. The people that race are nothing like the people with the cash to buy. The actual racing is boring to anyone without a complete grasp of the physics involved. So, how do you involve a non-endemic crowd with something as alien t...