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KTM's Newest Superbike Is Barely Out, Yet The Company Is Making It Sharper For The Track

After a long run-up to production, and issues revolving around parts, folks are finally getting KTM's new 990 RC R sportbike into their hands. The company, however, just announced it'll have a track edition, too.

Feb 26 -

Self-Driving Tech Takes "Away the Entire Reason to Ride a Motorcycle," Says Ducati's US CEO

Ducati’s top U.S. executive tells Business Insider that autonomous bikes miss what makes motorcycling meaningful.

Feb 25 -

Off-Road Shock Manufacturer Is Looking To Improve "Profitability" As Fox Factory Gets New Board

Fox Factory, the folks responsible for every go-fast, off-road shock on the market, is getting new board leadership. And in the announcement, finding ways to improve profitability and operations are mentioned a lot. That's usually code for layoffs.

Feb 24 -

Harley-Davidson's Customers Got Screwed By Trump's Now-Illegal Tariffs

Tariffs are taxes on the people, that's just plain fact. And the Trump administration's now-illegal tariff taxes hit Harley-Davidson's customers hard in 2025.

Feb 24 -

Honda's Returning Motorcycles Say "Yes" To Every Type Of Rider All At Once

The 2026 lineup spans adventure bikes, mini-moto throwbacks, scooters, and trials machines for riders all over the world.

Feb 24 -

There’s An Electric Scooter Gold Rush Happening In India

India’s EV two-wheeler sales crossed 1.27 million units in 2025, with monthly volumes holding above 100,000.

Feb 20 -

KTM Parts Ways From Its Long-Time Designer Amid New Owner's Cost Cutting

Kiska Design was, theoretically, part of KTM Group. But through Bajaj's cost-cutting ways, the two have parted ways.

Feb 19 -

Huge International Motorcycle Expo Postponed Until 2027, but Could Help Bike Sales

Germany's largest motorcycle expo, Intermot, is changing its schedule, putting it head-to-head with another large, German, two-wheeled event.

Feb 17 -

The Owner of Easyriders Magazine Just Published, and Took Down, a Pro Pedophilia Story

The owner of Easyriders Magazine, the OG of chopper culture print books, just posted and then subsequently removed, a graphic story about a biker engaging in pedophilia.

Feb 14 -

Dorna Is Dead, Long Live MotoGP Sport Entertainment SL!

Dorna Sports is officially dead as we know it and has been renamed 'MotoGP Sport Entertainment SL'. But the changes are more than surface-level amid corporate restructuring.

Feb 13 -

Harley-Davidson Confirmed 'Headcount Reductions' Are Coming to Course Correct Company

After its investor meeting where it presented its yearly financials, a Harley-Davidson spokesperson said that part of how the brand would right the ship would be through layoffs.

Feb 12 -

Harley-Davidson's 'Taking Deliberate Actions to Stabilize Business' Following Massive Sales Decline

The Motor Co.'s 2025 was, let's just say, not great, and in its Q4 earnings report, newly minted CEO Artie Starrs had to deliver the news that it saw a 26% decline in revenue compared to the year prior.

Feb 11 -

Indian Motorcycle Will Not Build an Entry-Level Bike, Says New CEO

In a press question and answer session, Indian Motorcycle's new CEO, Mike Kennedy, responded to whether or not the company is looking into an entry-level bike. He said no and threw water on EVs, too.

Feb 10 -

BRP Said It's Getting Out of Boats. So What's Up With This New Pontoon Patent?

Only a few months ago, Bombardier Recreational Products (BRP), said the company was leaving boats behind to focus on its PWC brand Sea-Doo. So what's up with this recent pontoon patent?

Feb 6 -

Outgoing BRP CEO Says Future Growth Lies Outside the United States

Trade uncertainty and market saturation are pushing BRP to chase growth beyond North America.

Feb 4 -

KTM Just Had a Really, Really Bad Sales Year

Even after halting production, reducing past inventory, and sales events to clean out stock, KTM still had a really bad sales year in 2025.

Feb 2 -

Buell Scores $10M Federal Loan. Can It Finally Make The Numbers Work?

New federal funding could help turn strong interest in the new Buell Super Cruiser into more bikes on the road.

Feb 2 -

KTM Is Restructuring and Laying off 500 More Employees, Mostly in Management

After Bajaj AG took control of Pierer Mobility AG, its first plan of action was to cut costs. Now, the layoffs are coming thick and heavy, along with restructuring.

Jan 21 -

EPA Changes Tact, Says It Doesn't Care About Pollution Anymore or That You'll Die From It

"Oh, you liked breathing? Too bad, it's bad for business," says the Trump Administration's EPA, as the agency rolls back clean air and water standards.

Jan 16 -

KTM's Parent Company Is No Longer Called Pierer, Here's Its New Name

As of mid-January 2026, a new day has dawned over in Mattighofen. What's going to come next for the mega motorcycle concern?

Jan 14 -

Stark Future Posts Record Growth and Profitability, IPO Intentions Soon

Stark Future posted a 77% year-over-year sales growth in 2025, but that's just the start of a list of financial achievements from last year.

Jan 13 -

Here's Why KTM’s India-Only 10-Year Warranty Matters More Than The Fine Print

KTM’s 10-year 390 Adventure warranty in India isn’t just about coverage. It hints at where the brand really stands today.

Jan 8 -

"They Can't Live In the Past": Ford's CEO Has Some Thoughts on Harley-Davidson Survival

Jim Farley, Ford's CEO and one of the board members for Harley-Davidson, recently spoke about the Motor Co.'s future and where it needs to go.

Jan 8 -

Is America Ready For More Small Bikes? Kawasaki Sure Thinks So

A CARB filing for the Kawasaki W175 LTD suggests the US market is finally warming up to simple, lightweight motorcycles.

Jan 7 -