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Buell Scores $10M Federal Loan. Can It Finally Make The Numbers Work?

New federal funding could help turn strong interest in the new Buell Super Cruiser into more bikes on the road.

Feb 2 -

KTM Is Restructuring and Laying off 500 More Employees, Mostly in Management

After Bajaj AG took control of Pierer Mobility AG, its first plan of action was to cut costs. Now, the layoffs are coming thick and heavy, along with restructuring.

Jan 21 -

EPA Changes Tact, Says It Doesn't Care About Pollution Anymore or That You'll Die From It

"Oh, you liked breathing? Too bad, it's bad for business," says the Trump Administration's EPA, as the agency rolls back clean air and water standards.

Jan 16 -

KTM's Parent Company Is No Longer Called Pierer, Here's Its New Name

As of mid-January 2026, a new day has dawned over in Mattighofen. What's going to come next for the mega motorcycle concern?

Jan 14 -

Stark Future Posts Record Growth and Profitability, IPO Intentions Soon

Stark Future posted a 77% year-over-year sales growth in 2025, but that's just the start of a list of financial achievements from last year.

Jan 13 -

Here's Why KTM’s India-Only 10-Year Warranty Matters More Than The Fine Print

KTM’s 10-year 390 Adventure warranty in India isn’t just about coverage. It hints at where the brand really stands today.

Jan 8 -

"They Can't Live In the Past": Ford's CEO Has Some Thoughts on Harley-Davidson Survival

Jim Farley, Ford's CEO and one of the board members for Harley-Davidson, recently spoke about the Motor Co.'s future and where it needs to go.

Jan 8 -

Is America Ready For More Small Bikes? Kawasaki Sure Thinks So

A CARB filing for the Kawasaki W175 LTD suggests the US market is finally warming up to simple, lightweight motorcycles.

Jan 7 -

A Big Utah Motorcycle Dealer Group Is Latest Dealership To File for Chapter 11 Bankruptcy

Motos America has filed for Chapter 11 bankruptcy protection due to rising interest rates and financial pressure. It joins a list of many recent powersports businesses filing for the same thing.

Jan 7 -

Yet Another Popular US Powersports Company Files for Chapter 11 Bankruptcy Protection

Cycle Sport Center, a Florida-based powersports dealer, files for Chapter 11 bankruptcy protection amid financial pressure.

Jan 5 -

BRP Almost Doubles Year-Over-Year Sales, Becomes Shining Beacon in Powersports

BRP records massive third-quarter year-over-year profit increase, despite revenue in North America being down slightly.

Jan 3 -

KTM's CEO Is Staying In His Job, Let's See How That Plays Out for Them

KTM's current CEO, Gottfried Neumeister, is staying in his role after being positioned there by prior CEO Stefan Pierer, and after Bajaj took control of the struggling Austrian manufacturer.

Jan 2 -

Harley-Davidson Is Having Workers Come Back Into the Milwaukee Offices Amid Board Shakeup

Harley-Davidson's new CEO is requiring all white-collar workers within 50 miles of Milwaukee to come back to the office.

Dec 30 2025 -

Can a Stark Varg Beat a 500cc 2-Stroke Suzuki Around Pastranaland?

Watch Carson Brown try to beat the Pastranaland lap record set on a 500cc 2-stroke Suzuki, aka the RMZilla, aboard a Stark Varg.

Dec 23 2025 -

This Forgotten British Motorcycle Brand Is Back, and It’s Taking Big Risks

A revived Phelon and Moore is launching cruisers, adventure bikes, and scooters all at once, and that’s a big move for a brand many riders have never heard of.

Dec 22 2025 -

Can-Am's Parent Company Has a New CEO, Used to Work for a Car Company

Denis Le Vot will take over Bombardier Recreational Products (BRP) from José Boisjoli, who is retiring this year. He'll lead Can-Am, Ski-Doo, and Sea-Doo after years with everyone's "Great News!" car brand, Dacia.

Dec 18 2025 -

That Didn't Take Long, Kawasaki's Tariff Lawsuit Already Has An Update

If the phrase "prophylactic relief" doesn't make you giggle, particularly when it's typed out in a legal document, I'm not sure I want to know you.

Dec 17 2025 -

Harley-Davidson Is Shaking Up Its Leadership, and Maybe That's a Good Thing

After hiring a new CEO, and a boardroom fight among investors and leadership, Harley-Davidson is changing some key executive roles. And maybe that's a good thing.

Dec 15 2025 -

Polaris Adds Range-Topping Slingshot Lineup for 2026 and New Tasty Features

Polaris' 2026 Slingshot range gets a new addition to the family in the form of the Grand Touring model, while the rest of the lineup gets some tasty updates.

Dec 15 2025 -

Meet TVS Motor's President Who’s Now Influencing How Your Next Bike Gets Built

TVS two-wheeler president Gaurav Gupta has been appointed VP of IMMA, showing just how big a role India plays in the global motorcycle industry.

Dec 14 2025 -

The USA’s New Top-Selling Motorcycle Brand May Surprise You: It Shouldn’t Though

Honda was knocked off the top-earning motorcycle brand in the US by Kawasaki. Team Green crushed the competition, and I have a theory as to why.

Dec 10 2025 -

Arctic Cat Just Hired a CFO Who Actually Rides, Not Just Crunches Numbers

Tony Henningson joins Arctic Cat as CFO with decades of powersports experience and real rider credibility.

Dec 9 2025 -

This Czech Motorcycle Company Wants Another Shot At Europe, and These New Bikes Might Do It

The revived Czech manufacturer, Jawa, launched two lightweight models in France as part of its expanding European push.

Dec 8 2025 -

Suzuki Might Finally Join the Small CC Game, and It’s About Damn Time

Suzuki hints at finally entering the booming mid-size segment, where 350–500cc bikes dominate the global market.

Dec 4 2025 -

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