MV Agusta Confirms Financial Restructuring And That It's Looking For An Investor in Statement

MV Agusta has issued a statement about its current financial situation after numerous reports detailed what amounted to dire straits for the iconic Italian company. However, the statement provided does little to dispel what MV Agusta describes as a "proliferation of rumours, interpretations and reports unsupported by objective evidence." 

The reason for MV Agusta's statement arose when a number of outlets first reported that the company had stopped production, lost over 50% of its sales year-over-year, had stopped delivering motorcycles to dealerships, and like KTM—its former owner—had applied for insolvency protections and proceedings to, hopefully, ensure the brand's survival after its separation from KTM.

Yet, despite careful wording, the statement provided by MV Agusta does little to fact-check against those original reports. 

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Firstly, according to MV Agusta, the company has been restructuring its business since its separation with KTM, stating, "Following the separation from the KTM Group and the subsequent reacquisition of 100% of MV Agusta by the shareholder Art of Mobility, controlled by the Sardarov family, the Company has been engaged for several months in a comprehensive process aimed at restoring MV Agusta’s full operational, industrial, and financial balance."

It added, "The separation from KTM inevitably resulted in a significant transition phase, considering the level of integration reached between the two organisations. Since then, MV Agusta’s management has worked continuously to progressively restore the Company’s autonomy, processes, and the conditions necessary for its regular operations and the building of its future."

In that process, however, MV Agusta states that it has sought partnerships (i.e., investors) to assist in ensuring it's continued future, with some "considered not viable; others did not meet the necessary requirements in terms of substance and reliability. Other parties and scenarios remain under evaluation." This portion may speak to the rumor that MV Agusta was in conversations with CFMoto, but that those have failed to materialize. It's unclear who else MV Agusta may have been, or continues to be, talking with, as the brand goes on to state it "does not intend to comment on individual rumours, nor to contribute to a debate based on speculation or partial information." Only that if there's some material plan that's agreed upon, that's when the public will hear about it. 

However, the brand's next statement is where it confirms that it's going through insolvency proceedings of some sort. 

"This is a serious and structured process, underway for several months and conducted with the support of external advisors and professionals, in the sole interest of the Company, its employees, partners and creditors, the dealer network and all stakeholders," states MV Agusta, speaking about the current situation, adding, "As part of this process, MV Agusta has also entered the Composizione Negoziata della Crisi (CNC), a framework provided for under Italian law to enable companies to address situations of temporary financial imbalance through a structured process assisted by independent professionals. The procedure allows the Company to assess its situation, engage with its various stakeholders and identify the most effective actions to support the rebalancing and relaunch of the business. Access to the CNC requires concrete prospects for recovery and, for MV Agusta, represents one of the tools supporting the path already undertaken."

According to Composizione Negoziata della Crisi's site, the process allows for a company going through a financial "emergency" or "crisis" to seek assistance to "pursue the restructuring of the company with the support of an independent expert, who facilitates negotiations with creditors and other interested parties." This is the same process as what KTM engaged in with its insolvency managers in Austria during its own financial crisis, as creditors are negotiated with to reduce outstanding bills, and investors are sought for stakes in the company, i.e., Bajaj taking control of KTM, and that company's debt restructured so vendors get paid.

As for the report of the Varese production facility being shut down, MV Agusta doesn't address that rumor in its statement. It does, however, look to tackle the sales decline reporting, but in doing so, only opens itself up to further questions. 

"In the first half of 2026, MV Agusta recorded 2,166 global retail registrations, an increase of 3.4 per cent compared with 2,094 units during the same period in 2025, on a like-for-like basis," states the brand, adding, "Italy, the brand’s largest market, recorded growth of 28.8 per cent, increasing from 500 to 644 motorcycles. Positive results were also achieved in France, with growth of 42.3, and in the United States, with an increase of 24.2 per cent." 

Retail registrations do not necessarily mean new motorcycle sales. As we saw with KTM, new-old stock, i.e., last year or the previous year's motorcycles, could be sitting on dealership floors for extended periods of time. And that's especially true with higher-priced motorcycles like MV Agustas. Likewise, while the company denotes that Italian sales saw an increase of 28.8% in 2026, and notes that this was due to an extra 144 motorcycles being sold, it only gives the percentages for France and the United States, not the actual motorcycle sales figures. So growth could mean anything from a couple hundred more motorcycles or just five.

Again, the original reporting isn't refuted, nor are the brand's financial issues, as it goes on to state in the next paragraph.

"These results do not eliminate the operational and financial difficulties of the current phase," it states before adding, "but they confirm the strength of demand, the work of the dealer network and the industrial and commercial value that MV Agusta continues to represent."

MV Agusta ends its statement with, "In the meantime, management’s priority remains clear: to ensure the continuity of the Company, progressively consolidate its operations and build the conditions necessary to secure a solid future for MV Agusta, consistent with the value of one of the world’s most recognised Italian motorcycle brands." 

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