RideApart Parent Motorsport.com Acquires FerrariChat.comPress Release: The world’s most-read motorsports digital media company, Motorsport.com...
The world’s most-read motorsports digital media company, Motorsport.com (which owns RideApart), Tuesday announced the acquisition of digital assets to the largest online Ferrari community in the world, FerrariChat.com.
FerrariChat.com will expand into Motorsport.com’s multinational and multimedia presence, including 21 editions and 14 native languages while offering the largest global Ferrari online community in the world.
A privately held company, FerrariChat.com was established in 2000 by its founder and current CEO, Rob Lay. Mr. Lay will retain the same position within the new company while leading all day-to-day operations.
“After several worldwide inquiries to purchase FerrariChat.com, it was clear the best partner for our community was Motorsport.com and the Motorsport Network,” said Lay. “Our mission has always been to provide owners and enthusiasts of the prancing horse a better way to connect, engage and collaborate about everything Ferrari.”
FerrariChat.com is the most active online Ferrari community in the world with more than 95% of the owner and enthusiast forum market share, 175,000 registered users, 10 million posts, and four million monthly page views.
“Pairing Motorsport.com with FerrariChat.com will enable our readership to have seamless points of engagement when discussing everything Ferrari,” said Zak Brown, non-executive chairman, Motorsport.com.
“Since our inception, Motorsport.com has grown opportunistically through acquisition that has leveraged our deep expertise in motorsports and automotive-related sectors. Now with the help of our incredible technology team, we look forward in extending FerrariChat.com into our international network.”
The acquisition further builds upon Motorsport.com’s long-standing relationship with Ferrari via its network of multi-national and multi-language platforms including, Motorstore.com and Amalgam Collection.
Motorsport.com is part of the Motorsport Network of companies.