New Experience Center in Spirit Lake, Iowa, will showcase the long and varied history of Indian Motorcycle.

Indian Motorcycle Opens Experience Center in Iowa

Indian Motorcycle has announced the opening of a new Experience Center at its Spirit Lake manufacturing facility. Based in America’s heartland, the Spirit Lake Experience Center is a free offering for motorcyclists looking to connect with the iconic American motorcycle brand.

The Indian Motorcycle Spirit Lake Experience Center will showcase current and historic Indian motorcycles and offer complimentary behind-the-scenes tours of its world-class production facility. Visitors will observe the assembly process that’s conducted from start-to-finish with robotic machinery and witness new Indian motorcycles rolling off the line. The Spirit Lake Experience Center will also serve as a venue for private events.

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“As America’s first motorcycle company, we have a rich history and a loyal following of motorcyclists,” said Steve Menneto, President of Indian Motorcycle. “Right in America’s heartland, the Experience Center not only serves as a unique destination for motorcyclists to engage with the brand, but also showcases our outstanding people who build premium motorcycles.”

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Menneto welcomed the new Experience Center with Spirit Lake employees, friends and family members during an honorary ribbon-cutting ceremony. Motorcyclists attending the Boji Bike Rally will have the opportunity to visit the Spirit Lake Experience Center on Friday and Saturday, August 18 and 19, from 9am-2pm. The Experience Center will be open for free tours on Mondays and Fridays from August 21 through November 3, 2017. Tours will reopen in 2018, and will be conducted through appointments only.

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American riders should be pleased to have a Midwestern destination as a showcase for Indian Motorcycle history past and present. As Mr Menneto says, the company does have “a rich history and a loyal following of motorcyclists.”