Sailor Jerry Spiced Rum has hooked up with Harley-Davidson in a national campaign. The promotion features 22 custom Harleys “designed by high profile artists and visionaries from around the United States including Harley-Davidson's own Styling Team.”
This partnership will come to life in bars, restaurants, Harley-Davidson dealerships and joint celebrations around the country. Consumers can expect a series of shared events leading up to Harley-Davidson's 115th Anniversary in 2018. The participating artists include a range of innovators with backgrounds in tattoo design, mural paintings, street art and automotive design. Acclaimed tattoo artists Jonathan Valena aka JonBoy, Oliver Peck, and Megan Woznicki aka Megan Massacre have designed a selection of bikes as well as popular Miami-based muralists, Alexander Mijares, celebrated automotive designer, Michael "BuckWild" Ramirez and artist L'Amour Supreme. Each artist was tasked with interpreting the infamous flash art style of Norman "Sailor Jerry" Collins into their unique motorcycle design.
The motorcycles will be unveiled in a public celebration at the Harley-Davidson Museum in Milwaukee on May 2, 2017. The bikes will then be available for viewing around the country all summer at liquor retailers, Sailor Jerry's Fleet Week New York celebrations, the Harley-Davidson Museum and more. Fans will have a chance to win a motorcycle through a sweepstakes program kicking off on May 15. There will be twenty-two total bikes available to win. To enter, participants can log on to www.SailorJerry.com/Harley-Davidson and can receive additional information on the sweepstakes.
"Between our shared American roots, values and traditions, collaborating with Harley-Davidson is an exciting and natural fit," said Sailor Jerry Spiced Rum Senior Brand Manager Josh Hayes. "Harley-Davidson shares Sailor Jerry's genuine Americana values for freedom and living outside the lines.“
Sailor Jerry Spiced Rum was created to honor Norman "Sailor Jerry" Collins, a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old school tattooing. For more information, visit www.sailorjerry.com.