MV Agusta Motor S.p.A. officially presents its new online store with the brand's latest apparel collection.
Called the "City Pack," the garments featured in the new line include t-shirts, hoodies, and crew neck sweaters in six different versions. All articles feature the geographic coordinates of MV Agusta locations: Schiranna, Monza, Milan, Rome, London, Dubai.
Apart from the lineup of tops, the brand also features several paddock shorts and bermudas. An MV Agusta branded cap is also available in the collection.
The colors that MV Agusta chose for its articles are black, red, and white. While the bottoms come in white, khaki, and black.
Giacomo Agostini himself appears in the promotional materials for the new collection, international celebrity model and actress, Lera Abova as well. The photoset was taken and curated by Adam Katz Sinding. Also featured is the new line of MV Agusta electric bicycles.
MV Agusta considers this collection as part of the brand's "uniform." The collection features practical and professional traits as utilized and required by the paddock staff and engineers of MV. The brand also states that the collection is perfect for everyday elegant casual wear. Uncomplicated graphics make up the design of the entire collection. The logos are tastefully executed and don't scream to the world how much of an MV mega fan you really are.
On top of being of quality design, the collection is entirely made in Italy.
Timur Saradarov, MV Agusta's CEO, stated: “The City Pack apparel collection is part of our wider branded clothing proposition, with new exciting collections coming soon to our online store. It perfectly embodies our values of craftsmanship, passion, design, excellence, and innovation, and I am sure our fans around the world will appreciate its high-quality and its essential yet eye-catching elegance. Motorcycling is a state of mind, and it doesn’t stop at simply riding a bike, it’s a way of life, it’s an attitude that also shows in the way you dress.”
Head on over to the MV Agusta Online Store to place an order for any of the pieces. Personally, I'm eyeing one of those hoodies.
Now For Motorcycle Art You Can Ride:
Source: MV Agusta
MV AGUSTA’S NEW “CITY PACK” APPAREL COLLECTION
a range of comfortable and stylish paddock-fashion garments, celebrating six iconic MV Agusta locations around the globe
Varese, July 15, 2021 - MV Agusta Motor S.p.A. is officially launching its new online store with the unveiling of its latest apparel collection, “City Pack”, and an exceptional testimonial: legend rider Giacomo Agostini in person. Also, international celebrity model and actress Lera Abova features in the campaign, shot by star photographer Adam Katz Sinding. Garments in the range include T-shirts, hoodies and crew necks coming in six different versions, each featuring the geographic coordinates of emblematic MV Agusta locations: Schiranna, Monza, Milan, Rome, London and Dubai, which in some cases also happen to correspond to the latest openings of MV Agusta monobrand dealerships. The City Pack range is completed by paddock shorts and bermudas, and an MV Agusta branded cap.
Considered as part of the MV Agusta “uniform”, the collection draws on the practical, professional qualities of the clothing used by paddock staff and engineers, and is perfect for everyday, elegant casual wear. It represents the basic and true essence of what the brand stands for, in its purest form and without complicated graphics or designs. Entirely made in Italy, the City Pack collection also carries the unmistakeable flair and elegance of MV Agusta, whilst celebrating its presence in major cities around the world.
Timur Sardarov, CEO, MV Agusta Motor S.p.A., commented: “ The City Pack apparel collection is part of our wider branded clothing proposition, with new exciting collections coming soon to our online store. It perfectly embodies our values of craftsmanship, passion, design, excellence and innovation, and I am sure our fans around the world will appreciate its high-quality and its essential yet eye-catching elegance. Motorcycling is a state of mind, and it doesn’t stop at simply riding a bike, it’s a way of life, it’s an attitude that also shows in the way you dress.”
The City Pack collection will be available for online orders starting July 15, 2021 on MV Agusta’s official website’s new store: www.mvagusta.com/store