The Piaggio Group celebrated its 130th anniversary with an event in Milan this week, recognizing its historical milestones and opening a window on the future of the company. Those present included Jeffrey Schnapp, author of the book FuturPiaggio and AD of Piaggio Fast Forward, and Stefano Belisari, aka Elio, the front man of “Elio e le Storie Tese”, who has always had a passion for classic Piaggio vehicles.
With the creation of the Vespa scooter, and having designed and produced a wide variety of cargo and passenger vehicles, Piaggio has become a worldwide symbol of Italian industry, revolutionizing the concept of mobility, a synonym of freedom, on a number of occasions. The Milan event presented FuturPiaggio – 6 Italian Lessons on Mobility and Modern Life, a luxury book published in a limited numbered edition by Rizzoli. The volume has a unique and extremely sophisticated graphics design, inspired by an example of excellence in the history of publishing, Fortunato Depero’s bolted book from 1927, a clear reference to the Group’s industrial vocation and innovative spirit.
FuturPiaggio highlights historical milestones, examining the company’s most iconic products and the story of its men and brands (Vespa, Piaggio, Gilera, Moto Guzzi, Aprilia, Derbi, Scarabeo and Ape). A story now projected towards the future thanks to Piaggio Fast Forward, the Group company based in the USA, which has unveiled a new concept in mobility with innovative projects such as Gita and Kilo, the smart cargo robots presented in Boston a few weeks ago and currently under development and testing.
The book ranges from the roots of Moto Guzzi to the advanced motorcycling technology achievements at Aprilia Racing, from the creation of the Vespa to the worldwide success of the Piaggio brand as the Group expanded on the international stage. The pre-war period also has an important place and, like the other sections of the book, is illustrated with fascinating archive images, many never previously published, which recount an often surprising story.
For more information on the book, visit www.piaggiogroup.com.