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The USA’s New Top-Selling Motorcycle Brand May Surprise You: It Shouldn’t Though

Honda was knocked off the top-earning motorcycle brand in the US by Kawasaki. Team Green crushed the competition, and I have a theory as to why.

Dec 10 2025 -

Arctic Cat Just Hired a CFO Who Actually Rides, Not Just Crunches Numbers

Tony Henningson joins Arctic Cat as CFO with decades of powersports experience and real rider credibility.

Dec 9 2025 -

This Czech Motorcycle Company Wants Another Shot At Europe, and These New Bikes Might Do It

The revived Czech manufacturer, Jawa, launched two lightweight models in France as part of its expanding European push.

Dec 8 2025 -

Suzuki Might Finally Join the Small CC Game, and It’s About Damn Time

Suzuki hints at finally entering the booming mid-size segment, where 350–500cc bikes dominate the global market.

Dec 4 2025 -

Could Dodge Build a Side-By-Side Sports Car? CEO Says "There's Something There"

One of Dodge's executives remarked that, if the brand would make an affordable, fun vehicle, it could conceivably look more like a side-by-side and less like a sports car.

Dec 3 2025 -

KTM's Parent Company Just Got Out of the Bicycle Business, Streamlining Is Underway

To be fair, talks about getting out of the bicycle business began back in 2023. Now they're coming to fruition in 2025 as new owner Bajaj gets its ducks in a row.

Nov 22 2025 -

KTM Officially Has A New Owner Now, After This Company Just Took Control

It's been in the works for months now, but the Is are dotted, the Ts are crossed, and two former subsidiaries now have completely new names.

Nov 20 2025 -

Indian Motorcycle's Executives Want to Focus on Cruisers and Baggers. But Is That Enough?

At EICMA, Indian Motorcycle's Ben Lindaman said they want to focus on the brand's core cruiser and bagger lineup. But in today's market, is that enough?

Nov 19 2025 -

The Hidden Giant Behind KTM and Triumph Is About To Rewrite Electric Motorcycles

The company behind the KTM 390 and Triumph 400 lineup is now expanding its engineering muscle into the world of electrification with its own EV motorcycle platform.

Nov 19 2025 -

Motorcycling Is Alive and Well, As This Massive Show's Attendance Proved

The 82nd edition of EICMA hosted a record number of attendees in 2025, proving that motorcycles are still awesome.

Nov 14 2025 -

MV Agusta Built a 5-Cylinder Motorcycle Engine That's a Trapezoid?

MV Agusta quietly debuted a concept engine at EICMA to little fanfare, but it's a wild 5-cylinder square/trapezoid engine that could likely make production.

Nov 11 2025 -

Honda Now Has Three Powersport Logos, Introduces One for EVs

Honda's got some new looks, including an all-new logo that's just for its EV powersport machines.

Nov 11 2025 -

Suspension Giant Ohlins Drops New Look, But the Gold Remains

Ohlins, the suspension brand that everyone knows and loves within the enthusiast community, is sporting a new look. But the signature gold accents remain.

Nov 10 2025 -

Polaris Sold a Bunch of UTVs Last Quarter, and They Weren't the Cheap Ones Either

Side-by-sides are helping buoy Polaris' revenue with a strong 7% increase in Q3 sales. But oddly, it wasn't led by the brand's cheaper options.

Nov 10 2025 -

Bridgestone Launches the RACING BATTLAX V03 Slick for 2026

A new compound, a new profile, and a new sprint-focused rear spec signal a step forward for track rubber.

Nov 5 2025 -

The Ducati Scrambler Nightshift Gets a New Emerald Green Livery for 2026

A fresh colorway leans into 1970s motorsport style while keeping the Nightshift’s café-leaning attitude intact.

Nov 5 2025 -

GasGas Says It Won't Trials Race as a Factory Only Months After KTM Saved By Bajaj

While GasGas is leaving trials racing as a factory, the company will, however, still somewhat support privateer teams in racing competitions around the world. All of which comes after KTM's near bankruptcy.

Nov 3 2025 -

Austria Approves Bajaj's KTM Takeover. So What's Next?

It's official, the Austrian authorities have given their blessing for Bajaj Auto International Holdings to take over all of Pierer Industrie's shares in KTM. What's next?

Nov 3 2025 -

Zero Motorcycles' Longtime CEO Is Out, With a Former Kia Executive Taking Over

Zero Motorcycles' CEO Sam Paschel is leaving the company, with Pierre-Martin Bos becoming his successor at the most well-known electric motorcycle brand.

Nov 1 2025 -

Hero MotoCorp Bikes Are Now Available in the UK

The world’s largest manufacturer of motorcycles and scooters has officially entered the United Kingdom.

Oct 31 2025 -

KTM's Parent Company Says It's Changing Names, Which Is Unsurprising

Pierer Mobility AG is the parent company of KTM, or it was. But in light of the company's new majority stakeholder, it's about to shoot up the alphabet.

Oct 30 2025 -

Kawasaki’s 2026 Street Lineup Is Led by a New Heavyweight, Meet the Z1100 SE ABS

From retro singles to supercharged beasts, Team Green’s latest mix brings fresh muscle to familiar names.

Oct 28 2025 -

KTM Is Shutting Down GasGas Motorcycle Production in Spain, Moving It to Austria

The reason, they say, is to streamline production by having KTM, Husqvarna, and GasGas all produced at the Mattighofen factory. How will it affect workers?

Oct 24 2025 -

Ducati Says No to Small Displacement Bikes, While Rivals Reap the Rewards

The Italian manufacturer insists they won’t build small bikes, as it goes against the ethos of their brand.

Oct 21 2025 -