GoPro's CEO Lent the Company $20M, NASDAQ Threatened Delisting, and More

After filing SEC paperwork a few months ago indicating that it might not be able to continue as "a going concern," here's the latest.

Photo by: GoPro

By: Janaki Jitchotvisut

Aug 10, at 8:20am ET

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If you pay even the smallest amount of attention to GoPro, you probably know that things haven't been going well for some time. How 'not well' are we talking, on a scale from "I have a test tomorrow so now I also have a stomach ache" to "full-on crash out?"

I mean, we're RideApart, not FinanceApart, but it seems pretty clear even to us that it's not good news when you file official documents with the SEC expressing doubts about your ability to continue as a going concern.

That's business-speak for "a business that has the capability to fulfill its financial obligations and sustain operations without the risk of liquidation," according to Investopedia.

Would that mean a GoPro company sale would be a possibility? We can't know what goes on behind closed doors, but at the time of writing, such an event has yet to materialize. Could a sexy new flagship product like the Mission 1 Pro do some damage control? Unclear, but at the time of writing, it's already been discounted by US $100 (from its original MSRP of $699) on Amazon.

To keep GoPro in the game at least a little while longer, its founder and CEO, Nicholas Woodman, arranged to lend the company US $20M (subject to certain terms, including interest accruing) in July, according to both a company press release and much more detailed SEC filings. That announcement occurred on July 8; on July 9, a form regarding credit agreement amendments for GoPro's existing creditors (and upping their interest ever so slightly) was also filed with the SEC.

On July 21, 2026, GoPro received a Notice of Delisting warning from Nasdaq, stating that it had (at that time) not been compliant with the minimum bid price of $1.00 rule for the company's Class A Common Stock. The warning also stated that the company had 180 calendar (not business) days to comply with the requirement that it meet or exceed $1.00 for at least 10 consecutive business days within that time frame.

At the time of writing on August 7, 2026, it's currently listed at US $0.72 a share.

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On July 28, 2026, GoPro filed a Schedule 13G form with the SEC, noting that BlackRock Inc. had completed the purchase of an amount of company stock that exceeds 5%, and is known as a "beneficial ownership report," indicating significant holdings that other investors (or prospective investors) might want to know about. According to this filing, BlackRock now owns 6.4% of GoPro.

What does all of this mean? That's unclear at this point; the only thing that seems remotely clear in these rather murky waters is that the action camera maker isn't out of the woods yet. We'll be sure to keep you updated on any additional developments as they arise.