KTM's Parent Company Says It's Changing Names, Which Is Unsurprising

Pierer Mobility AG is the parent company of KTM, or it was. But in light of the company's new majority stakeholder, it's about to shoot up the alphabet.

Photo by: KTM

By: Janaki Jitchotvisut

Oct 30, 2025 at 7:42am ET

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As you may recall, KTM's parent company, Pierer Mobility AG, was saved earlier in 2025 from almost certain disaster by a massive influx of cash from a certain giant of Indian motorcycle and automotive manufacturing.

Let me catch you up if you need it. Prior to this deal, and through a subsidiary, Bajaj Auto already held a significant minority stake (what else would you call a 49.9% amount?) in Pierer Bajaj AG, the parent company of Pierer Mobility, which itself is the parent company of KTM. It's like a nesting doll, only with companies; I know.

That all changed when Bajaj Auto swooped in to save KTM back in May 2025. In total, Bajaj has invested around 800 million Euros so far to bring KTM back to life and not let it go under. Now, the relevant European authorities still have not completely greenlit the takeover, and proceedings are reportedly continuing apace, according to Pierer Mobility's latest ad hoc announcements to its investors.

But things must be proceeding as expected behind the scenes, because Pierer Mobility AG just told investors that it's planning a few significant "changes in light of upcoming change of control."

On November 19, 2025, Pierer Mobility AG's executive board will hold another Extraordinary General Meeting. At that time, it says it plans to change the official name of the company to Bajaj Mobility AG, presuming that EU regulations will allow the Bajaj takeover to go through as planned.

Furthermore, the statement goes on, the supervisory board members that were previously nominated by Pierer will resign, and a slate of new supervisory board members will be elected to serve in their place. The invitation to shareholders and the agenda for the meeting have been published on Pierer Mobility AG's Investor Relations page.

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This might be the least surprising development of all; after all, if you're a company and you take over control of another company, changing names to reflect the new ownership isn't that surprising. The KTM brand, at this time, is much more meaningful in the powersports industry than the Pierer name is. You don't ride Pierer motorcycles; you ride KTM motorcycles.

As to what further changes this portends down the line, well, those will likely come into clearer view once the EU regulators have officially approved or denied the takeover. Either way, changes are afoot, and we'll keep you apprised of them as and when they occur here at RideApart.