For the past few months, a number of us have been wondering whatever happened to Alta Motors. The innovative and promising Californian company faded off the map without any bells and whistles after a simple “thanks for believing in us” Facebook post. It’s since been complete radio silence as to the faith of the electric motorcycle brand, Alta seemingly trying to keep its head out of the water and find new investors. Looks like as hard as it tried, no deal came through—part of the company’s assets are now heading north of the border.
In a press release, Quebec-based Bombardier Recreational Products (BRP) has announced it had bought certain assets from Faster Faster Inc, Alta Motors’ parent company. The transaction includes certain patents and “physical assets” (bikes?) as well as certain intellectual property.
BRP, maker of the CanAm Spyder and Ryker and of the Ski-Doo, Sea-Doo lineups, has been interested in developing more electric recreational vehicles for a few years now. Among other things, it introduced the Commander, an electric S x S vehicle a few years ago, and has even been involved in electric karting with its company Rotax.
What does that mean for Alta Motors? The news isn’t good: BRP clarified that it has no interest in kickstarting the US brand’s activities. No information as to what or how many assets have changed ownership has been released; it’s hard to determine whether Alta has anything left to work with or not. With fewer cards in hand, we can’t tell for sure whether this is a strategy from the company to zap things back into life and start things slow, or whether this truly marks the end of the decade-old brand. While until now it seemed obvious that the company was gone, there is still a sliver of hope that it might creep its way back.
What it does mean, is that if BRP decides to dabble in the electric motorcycle market, whatever it will come up with will most likely have Alta Motors DNA. Silver lining or slap in the face?
VALCOURT, Quebec, Feb. 20, 2019 (GLOBE NEWSWIRE) -- BRP (TSX:DOO, NASDAQ:DOOO) has announced the purchase of select assets of Faster Faster, Inc. (Alta Motors) as part of BRP’s longstanding interest in new technologies and alternate energy sources for the powersports industry.
This purchase1 includes certain intellectual property, patents and some limited physical assets from the former all-electric motorcycle design and manufacturing company. It is an opportunity for BRP to complement its ongoing research and development into this burgeoning area of expertise. BRP has no interest in restarting operations of Alta Motors and assumes no liabilities.
Known for pushing innovation to improve the rider experience, BRP is constantly on the lookout for the next generation of powersports solutions. BRP has already commercialized electric side-by-side vehicles for a number of years, has created electric and hybrid prototypes of Can-Am Spyder vehicles and is currently involved in electric karting with Rotax.
We are a global leader in the world of powersports vehicles and propulsion systems built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft and Manitou boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We support our lines of product with a dedicated parts, accessories and clothing business to fully enhance your riding experience. With annual sales of CA$4.5 billion from over 100 countries, our global workforce is made up of around 10,500 driven, resourceful people.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
Senior Advisor, Media Relations