LiveWire's 2026 Has Been Positive, But Also Illustrates How Stats Can Mislead You If I sold one bike last year, and I sold two bikes this year, guess what? That means my sales jumped by 100 percent! Cool story, right? That's the game Harley-Davidson's LiveWire is playing. By Janaki Jitchotvisut Industry - May 7
Harley-Davidson's Sportster Is Returning, And an Entryl Motorcycle Will Be Under $10k The Harley-Davidson Sportster was a fan favorite, but the company killed it after taking a loss on every single motorcycle. But now, with a new CEO, he's bringing it back, along with an entry-level motorcycle that's priced under $10,000. By Jonathon Klein Industry - May 7
Harley's Profits Are Way Down Over Last Year's North American sales are up for Harley-Davidson, and Latin American sales are slightly up. But EMEA and Asia Pacific sales were down year on year. And profits are worse. By Janaki Jitchotvisut Industry - May 6
Harley Is Recalling Thousands Of Touring, Cruiser, and Trike Models Over Airbox Issue If you own a 2024 through 2026 Street Glide, Road Glide, Fat Boy, Breakout, or Road Glide 3, you'll want to know about this recall. By Janaki Jitchotvisut Recalls - May 4
Renting a Motorcycle From EagleRider Was Stupid Simple, and Let Me Live Out a Dream Even after a rebrand, snagging a weekend getaway with EagleRider remains simple and fun. By Jonathon Klein Products & Services - Jun 6 2025
Before You Buy a New Harley-Davidson Softail, Watch This Video 1 billion combinations might be hyperbole, it might not be. By Jonathon Klein Reviews - May 1 2025
Harley-Davidson's New Softails Are a Choose Your Own Adventure Set of Motorcycles There's no end to what your Softail could be. By Jonathon Klein Reviews - Mar 14 2025
The US Has Embraced F1, but Will the Brits Embrace a Harley at the British GP? Can a Harley work in the UK? By Ben Hunt Reviews - Jul 18 2024
Harley-Davidson Thinks It Can Quadruple Profits Even As Dealerships Close And Sales Plummet Harley-Davidson's sales have been in freefall for decades now, as older generations stopped buying new motorcycles, and younger generations don't want or can't afford the Motor Co.'s offerings. So color us surprised when the new CEO announced his intent to quadruple profitability in less than five years. By Jonathon Klein Positions - May 6
Harley-Davidson’s Workforce Keeps Shrinking, Is It Time For The Company To Adapt? Harley-Davidson plans a "strategic reset" to cut costs and address declining motorcycle demand. Can it finally turn things around? By Enrico Punsalang Positions - Mar 19
Long Haul Luxury: Riding “Grand American Touring” Machines to Bike Week The Big Chrome American Touring Bike is alive and well, but who is buying them? By Justin W Coffey Positions - Mar 13
Harley Just Got A Free Pass Into India And This Might Change Everything Zero tariffs reopen India for Harley, and its Hero partnership could finally turn relevance into real volume. By Enrico Punsalang Positions - Feb 11
