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Yamaha Is Doing Better Because Of Its Motorcycles

If the yen is down, but Yamaha's forecast is looking up, what's the deal? The majority of the company's sales take place outside Japan.

Aug 6 -

This EV Motorcycle Startup Shows That Substance Over Style Matters, Continues Profitability

Stark continues to rake in the cash.

Aug 6 -

Janus Just Made Its Most American Motorcycle Less Chinese

Janus is swapping China for Taiwan, but its proudly American flagship still needs an imported heart.

Aug 6 -

BMW Layoffs Are Coming. Though Unclear If It Will Affect Motorrad

A sales decline across both motorcycles and cars has hit the company.

Aug 4 -

Italian Investment Firm Trying to Buy Ducati Confirms Ducati Isn't For Sale

The fact Ducati isn't for sale hasn't slowed Patritalia down, however.

Aug 4 -

BMW's Motorcycle Division Profits Are Up While Its Automotive Side Readjusts

It's not quite the same situation as Honda, where the motorcycle division is carrying the pain felt by the automotive division. But it's still significant.

Aug 3 -

Harley-Davidson Is Probably Going to Build That Awesome Cafe Racer Concept

Shut up and take my money dot gif!

Aug 1 -

GoPro Just Partnered With American Flat Track Racing Amid Serious Business Trouble

AMA Pro Racing recently announced that GoPro has come on as the Official Action Camera Partner of Progressive American Flat Track. This comes at a time when GoPro is suffering.

Jul 30 -

LiveWire Sold Hundreds Of Bikes This Quarter, You Guys! Two, At Least

Both LiveWire and STACYC motorcycle sales are up year-on-year, which is good news for the embattled EV motorcycle brand. But is it enough?

Jul 30 -

[UPDATE] Italian Investment Firm Says It Offered To Buy Ducati. VW And Ducati North America Say Different.

They say the idea is to return Italian marques to Italian ownership. Ducati North America says it hasn't heard of any such offer.

Jul 29 -

Honda Is Turning India Into A Global Production Hub, Is The CB350 Finally Ready To Escape?

Honda built the Royal Enfield fighter, then forgot to share it.

Jul 28 -

Bajaj Is Open to a Strategic Investor for KTM. So Long As They're In It For the Long Haul

Is Bajaj already looking for help with KTM?

Jul 27 -

Honda Is Finally Updating the Aging Ridgeline Truck. Still the Most Slept On Option Around

You don't need a Super Duty. You need a damn Ridgeline.

Jul 27 -

Harley-Davidson's Latest Quarterly Financial Report Is Out. It's Not All Doom And Gloom

Like they tell you in physical therapy, all progress is good progress.

Jul 25 -

Pirelli Wants to Recycle Your Old Tires And Make New Ones

Reduce, reuse, recycle!

Jul 24 -

The Motorcycle CEO Everyone's Talking About Just Did Something Bigger Than Racing

You can debate the optics later. The flood victims needed help now.

Jul 24 -

This Motorcycle Company Just Sold More Bikes Than Harley And Indian Combined. In Just Three Months

Offering good value for money never falls out of fashion, especially when everyone's really going through some things right now.

Jul 24 -

Superbike Factory Employees Report Seeing Warning Signs But Not Realizing How Bad Things Were

The massive UK used motorcycle retail chain went into administration earlier in July. Now employees are speaking out on what they've seen.

Jul 24 -

EV Road Trips Are Finally About To Get The Gas Station Experience

Because nobody wants to recharge behind a deserted strip mall.

Jul 23 -

Hero Just Swiped Left On Zero’s Latest Funding Round. Here’s Why

Why buy the company when you can copy the homework?

Jul 22 -

The Used Market Is Thriving Because People Can't Afford New Motorcycles

This and more breaking news at 11.

Jul 20 -

KTM Just Sold Almost 50,000 Bikes In Q2 Of 2026, But Doesn't Say How Many Are Old Stock

On the sales front, things seem to be looking up for KTM as it continues to recover from past mistakes. Worldwide sales, it says, were even better.

Jul 20 -

Ducati's CEO On Possible VW Sale: 'We Don't Comment on Speculation'

With VW in the news more and more, Ducati's CEO stays quiet, saying the brand's record is what everyone should focus on.

Jul 16 -

Get Excited, Suzuki's Brought Even More Motorcycles Back This Year

Suzuki brought back the GSX-R, refreshed its motocross lineup, and somehow the humble V-twin stole the whole show.

Jul 15 -