EICMA 2010: motorcycle gear Traveling to EICMA last week to research their 2011 purchasing, the guys from London’s Urban Rider also took the time to put together a list of what they though was the coolest new riding gear at the show. All text and photos: Urban Rider. Brembo Helmets Although these were debuted at last year’s show it is only now that dealers are able to get their hands on them. The main USP is t... By HFL Staff News - Nov 15 2010 -