Win a Custom MV Augusta Brutale from the MotoLady and Moto GT

Raffle to Raise Funds for St. Jude's Children's Research Hospital

Photos by Alicia Elfving

Alicia "The MotoLady" Elfving has teamed up with Sofi Tsingos of GT Moto to create a truly special, custom one-off MV Agusta Brutale 800. But the machine's breathtaking appearance isn't what makes this project so special; it was built to be raffled off (with tickets starting at only $25), with 100 percent of the proceeds going to St. Jude's Children's Research Hospital – an outstanding organization that helps families with medical expenses and has one of the United States' leading cancer research facilities.

MV Agusta was kind enough to donate the 2014 Brutale 800 that was used as the base/donor bike for this endeavor. All custom and aftermarket parts were sourced from sponsors, and all services and fabrication were donated, allowing literally every dime of money raised through raffle ticket sales to go directly to St. Jude's. For this project Alicia dealt with the more logistical aspects, such as sourcing parts, while Sofi did the hands-on work and fabricated the extensive custom metalwork found on what the two are calling the "GT MotoLady" (a combination of their two brands' names).


Win a Custom MV Augusta Brutale from the MotoLady

Anyone who's had the privilege of riding a modern three-cylinder MV can tell you these bikes are nothing short of incredible, as far as performance. For this reason Alicia and Sofi opted to leave the stock Brutale's suspension, brakes and powerplant untouched, as well as leaving the bike's stock ECU, ignition, and exhaust; partly because swapping them out would require fuel-mapping headaches, and partly because the stock exhaust on the Brutale (and most MV's) is gorgeous.

Alicia first got to work sketching out the build's basic design before her and Sofi started kicking ideas back and forth aiming to appeal to a wide audience, thereby avoiding what many call "the builder's first mistake" (designing something for yourself and not the customer). The tail-section, headlight assembly/nose, tank, and (limited) bodywork are made from aluminum. Sofi explained that "the hardest part was the tank, as the bike is fuel injected and has a massive fuel pump that we had to work around. As well as the huge air box that is also located under the tank.


Win a Custom MV Augusta Brutale from the MotoLady

"Making a drawing of what we wanted was the easy part," Sofi added. "It what making it come to life that was hard."

The list of parts used on this build are noteworthy. The bike's (tubeless lightweight spoked) wheels came off an MV Dragster and were completely taken apart for powder coating and painting, making them look – as Alicia puts it – "extra nice". The wheels were then trued by Woodie's Wheel Works.

Win a Custom MV Augusta Brutale from the MotoLady

The black and white textile seat was done by XTreme Upholstery and the mirrors and grips are from Rizoma. The charity build's flat-tracker style front was also crafted from aluminum by Sofi and uses JW Speaker LED lights as the bike's headlight. The custom tail-section also managed to incorporate the Brutale's stock tail light while still fitting the heavily modified handcrafted custom aluminum tail section.

For more photos of the bike in every phase of its build, or to read more about how this badass Brutale was built, you can check out Alicia's website,

Win a Custom MV Augusta Brutale from the MotoLady

With only a few more days to buy a ticket (or tickets?), time is running out to spend what may be the best $25 you've ever spent. Again, 100 percent of the proceeds are going to St. Jude's.

You can buy tickets here.

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