makes & models
Triumph Tiger 800 Articles
Custom: Icon 1000 Dromedarii
Custom: Icon 1000 Dromedarii"Upon wrapping The Raiden Files, Triumph had seen what we were able to do with nearly stock Triumph Tigers," explains...
07 February 2013
This is the face of Triumph’s new Tiger
Intended to promote the range of adventure touring accessories that’ll be available for the upcoming Triumph Tiger 800, these pictures are instead the clearest look we’ve yet had of the bike itself. Don’t worry, Tigers are as afraid of us as we are of them. Caught off guard while sneaking through a photo studio, this surprised face belongs to the regular Tiger 800, the Triumph Tiger 800 XC...
24 September 2010
Bred obsolescence: why 2011 won’t be a bumper year for bikes
The Great Recession has hit the motorcycle industry hard, evaporating disposable income and cheap credit. In many Western markets, where motorcycles are seen as luxuries and toys, sales virtually disappeared, unsold stock piled up and dealers deeply discounted sales in efforts to stem the disaster. Predictably, new model launches were significantly reduced, postponed or canceled. Now with the worl...
21 September 2010
Triumph Tiger 800 leakathon continues
Triumph's leaklaunch of the new Tiger 800 adventure bikes continued today with a misguided "preview" for the brand's hardcore fans visiting Triumph Live at England's Mallory Park. "Not only will we be previewing the 2011 range of bikes and clothing..." was the message to ticket buyers on the Triumph Live website. As it turned out, the preview consisted of the two Tiger 800 models hidden inside ...
18 September 2010
2011 Triumph Adventure: two models, line drawings
These line drawings are the best images yet of the 2011 Triumph Adventure(s). Today comes news that there will be two versions: one equipped for the road with a 17-inch front wheel and firmer suspension, one specializing in dirt with a 21-inch front wheel. According to the official leaked information (oxymoron much?) both bikes will share the same aluminum tube frame (similar to that on bikes lik...
01 September 2010
How to use 'spy' photos for viral marketing
Need to create buzz around an important new product prior to its release? Why not provide the media with "spy" photos that you've had taken along with carefully scripted information. Do so at regular intervals and you'll have magazines, forums, hell, everyone frothing at the mouth for more, more, more. Everyone's doing it, but here's Triumph's detailed plan. >The email below was sent out by...
14 July 2010
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