makes & models
The Numbers Are In: Motorcycle Fatalities Are Down In The U.S.
Down year-on-year, but here's why the overall trend needs improvement.
03 December 2019
13 Things More Dangerous Than Riding A Motorcycle
For when you need a good stat.
30 May 2019
Statistics Show Riding Is Safer Than Almost Anything
Statistics can also be used to prove almost anything.
03 March 2019
Motorcycle Industry Council's 2018 Stats: Who Are We?
Who are you? Who am I? Here are some rough numbers about motorcyclists in America.
06 February 2019
NHTSA: Road Fatalities Up in 2015
A report from the NHTSA shows motorcyclist fatalities rose in 2015.
15 September 2016
Icon Airframe Statistic
The Icon Airframe Statistics helmet is visual homage to how safe the trusted helmet has been to its riders for a decade!
25 April 2014
How safe is safety gear?
In the first study of its kind, researchers in Australia have applied hard numbers to the safety gear we wear below our helmets. Surveying motorcyclists who had crashed both with and without injury and with and without items of clothing like boots gloves and jackets, the team was able to piece together a statistical analysis of the benefits of each individual piece. For instance wearing real motor...
24 June 2011
Lies, damned lies and Ducati sales statistics
Why do we give manufacturers such a hard time for over-enthusiastically representing their successes? It has to do with a sickness we see in the motorcycle industry; a detachment from reality that leads to dishonest marketing, dishonest journalism and an inability to objectively evaluate problems, then act to fix them. If we, as a hobby/passion/industry/whatever can’t be honest with ourselves, t...
05 April 2011
makes & models
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