Ruby Articles
A temple to the motorcycle helmet
Located close to the Louvre and Palais Royal, the recently opened #1 Rue Herold is intended to project Ruby’s “retro-futuristic chic” onto a physical home for the brand. The helmets themselves are housed in a machined, riveted aluminum display case that looks like it belongs in the science lab of a rocket ship. Jerome Coste, who also designs the helmets, provides a tangible link to the produ...
07 December 2010
News
Ruby’s Tron motorcycle helmet
Maybe it’s because this helmet looks more like a Star Wars prop than it does a fat guy in a leotard or maybe it’s because our subconscious has simply succumbed to Disney’s Tron: Legacy marketing onslaught, but this Tron motorcycle helmet looks really cool. Where attempting to dress up like Tron Guy would normally bring howls of ridicule, the classic circuit board aesthetic really works here....
01 December 2010
News
Silvio Berlusconi at EICMA on his alleged 17-year-old mistress
Silvio Berlusconi, the 74-year-old prime minister of Italy, is under fire after it emerged that he had police free a 17-year-old Moroccan girl named “Ruby” from jail for shoplifting and may have been carrying out an inappropriate relationship with her. Berlusconi opened the EICMA show in Milan this morning and, apparently unfazed by the media storm, jokingly suggested that Ruby might make a go...
02 November 2010