PSA, Articles
News
Under Construction
Right now, we're updating HFL to a new site. Looks like it's going to be a little bit more of a process than we thought, bear with us as appearance and functionality are less than optimal. Right now, you're seeing a mix of old and new and comment functionality is impaired. We apologize if you're unable to login to make a comment or if that comment mysteriously disappears. We'll be back to normal s...
19 November 2012
News
HFL has been acquired
We’re extremely excited to announce that Hell For Leather has been acquired by RideApart Inc. The result of months of hard work, the acquisition will see HFL grow and diversify its coverage of the motorcycle world, even as RideApart prepares to launch a powerful new consumer portal in the space. “It’s time for the motorcycle industry to reach a new, younger audience,” commented RideApar...
10 August 2012
News
PSA: The end of subscriptions
Recently, there have been comments that HFL is changing, and that's true. Such is the life of a small, growing online company. Some of you have also noticed the subscriber-based pay wall has actually been non-functional for some time now. In fact, it came down just a little while after the last PSA I put up. I promised I'd follow up once I had some concrete to give you, and while I could bore the ...
07 August 2012
Motorcycling is risky business
What happens when the guys at Icon get their hands on a Porsche 928, a couple of Harley stunt bikes, a pair of short shorts and a budget to make a safety PSA? Fireballs, that’s what happens. Fireballs that took the fire department 45 minutes to extinguish using two firehoses. This is motorcycle safety Portland-style and you’re seeing it exclusively here first. http://www.youtube.com/watc...
16 August 2011