International Motorcycle Show Articles
Making motorcycles out of naked ladies
Tasked with promoting this season's round of the (very domestic) International Motorcycle Show, ad agency IdeaBrand came up with the idea of making motorcycles out of people. Flexible female people, to be exact. A simple idea with complicated execution. Each bike required multiple Yoga instructors, dancers and aerialists, plus makeup artists and the usual photo circus. Each bike took up to 15 hour...
Oct 11, 2012
Live from NY, it's the world's coldest motorcycle show
One Friday morning every January, a bunch of people in New Jersey wake up early, get in their cars and drive to Manhattan's extreme western perimeter where they ditch the puffer coats for leather jackets or club vests and enter a poorly-made glass building where WiFi costs $30 a day. Inside, they listen to a bunch of frozen mid-level managers from Orange County (not the one in NY) explain to the o...
Jan 20, 2012
Dailies
Destination: NY Motorcycle Show
Today’s press day (or press morning, rather) for the New York Motorcycle Show. We’re attending and we’ll be publishing photos and other short tidbits live from the show floor. No huge new model unveils, but we expect to see Victory’s 2012 range, some news from Kawasaki and it’s the first time we’ll be able to go hands-on with new models like the BMW K1600GT and Ducati Diavel. Want a q...
Jan 21, 2011