Design Analysis Articles

Design Ducati Is Recruiting Design Interns With New Scrambler 1100 Pros

Ducati Is Recruiting Design Interns With New Scrambler 1100 Pros

Analyze the Scramblers of today; create the Scrambler of the Future.
By Janaki Jitchotvisut 11 February 2020
Design Analysis: MV Agusta F3 and Aprilia Tuono V4R

Design Analysis: MV Agusta F3 and Aprilia Tuono V4R

EICMA in 2010 gave us a number of things to think about. Among the Chinese made, European-branded scooters and scantily-clad presentation girls, the Italian industry found some time between political scandals and a crashing economy to actually produce some new motorcycles. Over at MV Agusta v4.0, we got the very pretty and long awaited F3 middleweight, Ducati presented the Diavel power cruiser, Pi...
By Michael Uhlarik 30 November 2010
Design Analysis: 2011 Kawasaki ZX-10R

Design Analysis: 2011 Kawasaki ZX-10R

Superbike design is, perhaps, the least forgiving segment in this industry to work in, because the intense competition and the colossal pressure to be the “best” tends to force conservative decision making. From choosing engine layout, to altering suspension geometry, to styling and Industrial Design, taking risks on the flagship model is frowned upon by top management. We see the orthodox thi...
By Michael Uhlarik 11 October 2010
Dailies Design Analysis: Brammo Empulse

Design Analysis: Brammo Empulse

With the launch of the It makes no attempt to hide its batteries like the A tank is the center piece of all motorcycle design.  It is visible in both plan and elevation, often both at the same time, from standing still and from the rider view.  The rider touches it constantly with the most sensitive and intimate parts of their b...
By Michael Uhlarik 19 July 2010
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