clothing Articles
Dailies
Behind the scenes at Icon "Hella Dangerous" ad shoot
Icon's stated goal is to create safety gear for an underserved audience: young men on sportsbikes. You know the type: hasn't yet crashed his shiny new R6, jean shorts, wife beater, white sneakers, squirts ink when threatened. By creating gear that appeals to that crowd and creative that speaks to them in a language they understand, Icon is fulfilling a valuable role in the motorcycle industry. Whe...
May 11, 2009
Smith + Butler partners with Moscot for Manhattan pop up
Smith + Butler is bringing its bike-influenced fashion to Manhattan in the form of a pop up store at legendary eyewear purveyor Moscot's headquarters on Orchard Street. Running from March 27 to May 25, 2009, the store will carry S+B's usual selection of brands like Barbour, Belstaff, Vanson, APC, Dunderdon and Glory in addition to new frame styles from the Moscot Originals range. Moscot is current...
Mar 26, 2009
Dailies
Urban Rider launches bike clothing web store
Like the motorcycle clothing, helmets and safety gear you read about here on Hell for Leather, but have trouble finding them in stores? You're in luck, because Urban Rider has just launched a web store that's full of cool bike gear. Will and Andrew, the guys behind it, read about new items like the limited edition white and gold Givi X.01 helmet and Belstaff waxed cotton jacket, then stock them in...
Jan 20, 2009
Dailies
Puma launches complete motorcycle clothing range
Already known for their stylish racing boots -- as worn by Casey Stoner -- Puma has now launched a full line of motorcycle clothing. Oriented towards sports riding and touring, the range encompasses everything from one-piece suits to textile jackets. Setting it apart from rivals like Alpinestars and Dainese is the fashion brand's unique style, which sees the kind of colors, patterns and textures m...
Oct 20, 2008
Dailies
Alpinestars collaborates with Dorna for MotoGP collection
This we don't really understand. Alpinestars is collaborating with Dorna to create a collection of technical and casual clothing that will wear both MotoGP and Alpinestars logos. Actually, it's not so much a new collection as it is a selection of Alpinestars' riding jackets and some newly designed casual wear (we think that means t-shirts and hats). We're guessing the range is targeted more at fan...
Sep 16, 2008
Dailies
Deus Ex Machina releases look book
Sydney-based purveyor of two-wheeled goodness Deus Ex Machina has released a look book for Winter '08. Less late than it sounds — remember winter is backward in the Southern Hemisphere — it combines a variety of clothes that will look good off bike and on. We particularly like this Belstaff-style jacket/Redwing boots combination, but would wear it without the bronzed Aussie smugness and with g...
Apr 29, 2008
Dailies
KTM releases spring accessory range
When it comes to making bikes, KTM has a no-nonsense approach, exclusively building bikes capable of winning races. Their accessories, however, appear like an effort has been been made to slap their branding across any conceivable, or often inconceivable, product. In addition to these bright orange and pre-run over wellies, the range includes an inflatable air-mattress/pool float, a wide selection...
Mar 10, 2008