BRD RedShift MX Articles
News
What urbanization means for motorcycles
The motorcycle is one of the most emotionally evocative objects on the planet; name another product that can be placed into film, television and advertisement to instantly create a mood or define a character. Cigarettes are the only other example I can think of, and that’s only thanks to decades of multi-million dollar product placement campaigns, beginning before “product placement” was eve...
22 September 2011
News
BRD RedShift MX and SM: as fast as a 250
The first products of fresh Bay Area startup BRD, this motocrosser and supermoto promise equivalent performance to 250cc four-stroke competitors. Making 40bhp and weighing 240lbs without lights, the BRD RedShift MX looks approximately equal to the KTM 250 SX-F, which makes 39bhp and weighs 228lbs. With 5.2kWh in its battery pack, the BRD should be capable of one if not two full motos too. “We ...
03 August 2011