Branding Articles
News
KTM quietly faces the ugly truth about bikes
KTM is utterly desperate for the youth market. So desperate, in fact, that KTM Nightlight Session is a two minute video that has almost nothing to do with the KTM 125 Duke that the video is supposed to be promoting. If it wasn't for the beginning credits, nobody would guess it's even a KTM project since all of the visible branding in the first half of the video is for pinkpark and Scott. Neither ...
19 April 2011
News
This might be the new Brammo logo
It's looking like this will, more or less, be Brammo's new logo.Frankly, we find the aggression of this steer's head disheartening and confusing. Is Brammo a university from Texas? Is Brammo an investment firm of brute, unthinking, uncompromising strength? Does Brammo sell organic, grass-fed beef?We hope not. We hope a company that designs and manufactures something as innovative as the Enertia ca...
13 August 2009