boutique Articles
Super Motor Company x Colette
Tiny Dutch start up Super Motor Company — which sells a Chinese-made, Western-quality, 21st Century take on the original Honda Cub — has partnered with hipper-than-hip Paris boutique Colette to promote affordable, fashionable two-wheeled transportation. To do so, Colette commissioned this special edition, Covering every shiny part with a gloss white powder coat. The boutique’s signature do...
25 May 2011
A temple to the motorcycle helmet
Located close to the Louvre and Palais Royal, the recently opened #1 Rue Herold is intended to project Ruby’s “retro-futuristic chic” onto a physical home for the brand. The helmets themselves are housed in a machined, riveted aluminum display case that looks like it belongs in the science lab of a rocket ship. Jerome Coste, who also designs the helmets, provides a tangible link to the produ...
07 December 2010