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Mercedes AMG Buys 25% Share of MV Agusta
Mercedes AMG buys 25% Share of MV Agusta.
By
William Connor
31 October 2014
0
News
Claudio Domenicali succeeds Gabriele Del Torchio as Ducati CEO
Claudio Domenicali succeeds Gabriele Del Torchio as Ducati CEOCurrent GM Claudio Domenicali (pictured) is succeeding Gabriele Del Torchio as CEO of...
By
HFL Staff
18 April 2013
0
If Audi made motorcycles
If Audi made motorcyclesWhat if Audi's acquisition of Ducati meant the German car brand was going to start making its own motorcycles. It's not, but...
By
Robin Goodwin
02 April 2013
0
News
What bike ads look like when they have car production budgets
So some car company named Audi bought some bike company named Ducati. One spends $48 million a year in advertising in the US alone. The other has the kind of brand people want to attach themselves to. Oh, and there's some race called Pike's Peak in which hardly any companies take part in even a semi-official capacity. Combine the three and you get something called "production values," something ca...
By
HFL Staff
10 August 2012
0
News
What VW means for Ducati
After weeks of rumor, Bloomberg and Reuters are both independently reporting that VW has agreed to purchase Ducati for something in the neighborhood of $1.12 billion. But why does a gigantic auto conglomerate want a tiny bike manufacturer? What will VW do with Ducati? And, what does the deal mean for that most evocative of bike brands? Let’s examine the background, business and speak to experts ...
By
HFL Staff
17 April 2012
0
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