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T-Mobile makes a Ducati ad
Need to advertise speed? What better way than by associating your technically obtuse product with a vehicle intrinsically associated with performance by every man, woman and child? That’s what T-Mobile did in this new ad for its not-really-4G network. It’s made all the better by putting the T-Mobile girl, Carly Foulkes on the bike in full safety gear and making sure her sex appeal is used in a...
18 April 2012
News
A two-wheeled tribute to the Space Shuttle
As motorcyclists, you and I probably have a little more in common with astronauts than the average person. We know what it is to take risks, we know what it means to delicately control a machine on the razor edge of performance and we spend a lifetime perfecting the skills required to do so. Constantly pursuing technical innovation in the name of speed, motorcycle manufacturers have something in c...
08 July 2011
News
If you’re not wearing the right gear, you may as well be wearing nothing
Created by Australian agency Resin for the country’s motorcycle safety campaign, “Body Paint” is the kind of compelling creativity that can present a strong message without feeling like condescension or lecturing. That it’s multiple World Champion and hard man Mick Doohan delivering the message helps too. ...
20 June 2011
News
Let the AMG/Ducati tie-ins begin
When AMG announced it’d be sponsoring the Ducati MotoGP team back in November, it was unclear, beyond AMG logos on Rossi and Hayden’s bikes, what the partnership would involve. Aside from those logos, this ad is the first visible instance of the two companies working together. http://www.youtube.com/watch?v=_LpcpWOROMQ&feature=feedu The one question this all-white fantasy raises is why? Wh...
23 March 2011
News
Protects your back, not your bum
Chris from BikeEXIF just sent this over. It’s an email marketing image from a UK retailer of what appears to be dodgy Pakistani bike gear. The first fail is obvious — marketing to a market dominated by men using a man’s butt seems oddly limiting. But, the message “The second best protection you’ll ever need” also falls surprisingly flat. Is there some sort of protection we’re not awa...
08 February 2011
News
Ducati and Xerox, a match born in advertising heaven
Well, heaven for Ducati anyways. It’s easy to get the feeling that the company getting the greatest benefit from the slick production values and prime time slots of this new TV ad and webisode is the company with the sexy, fast bikes getting a list of its products’ merits read throughout. Oh yeah, and Xerox could offer your business some cheaper paper or something. Good timing too, since Ducat...
20 September 2010
News
KTM pees on your roads
The KTM 250 SX is so good off-road that it reverses the usual order of things; the dirt is for riding on, the road just a bit of waste ground on the side. Created by DDB&Co Istanbul for KTM Turkey, this ad won the Bronze Aslan award at the 2009 Cannes Lions International Advertising Festival for its subtle, subversive message. It's good to see some of the attitude and style demonstrated in KTM's n...
28 December 2009