SANTA MONICA, Calif., and MIAMI, Florida, (Oct 17, 2019) – and TrueCar (NASDAQ:TRUE) have partnered to offer TrueCar’s industry-leading car buying platform to USA’s 10 million unique monthly users who visit the site for its rich automotive content.

The new Auto Buying Program, powered by TrueCar, provides USA’s visitors with an efficient and transparent way to buy their next vehicle and will be accessible through various entry points on’s homepage, article pages, and new car reviews.

“Until now, there hasn’t been a path towards purchasing a new or used car for our readers after they have read reviews and other research content on,” said Yavor Efremov, CEO of Motorsport Network. “US-based car buyers can now access TrueCar’s best-in-class price benchmarking data and tools; and receive upfront transparent price offers from its network of dealers, all offered through As one of the top destinations for automotive enthusiasts and in-market shoppers alike, we are pleased to offer our readers all of the tools necessary to make an informed auto buying decision."

Benefits of the Auto Buying Program include:

  • Price Context:
    • See what others recently paid for a new vehicle based on actual vehicle transactions in a local area
    • See machine-learning-powered used vehicle ratings that help assess price competitiveness on a used vehicle
  • Transparent, Competitive Pricing:
    • Receive upfront discounted price offers on actual inventory from TrueCar Certified Dealers
    • Access to competitive prices: Users of the TrueCar platform save on average over $3,400 off MSRP* on new vehicles
    • Receive discounts on used vehicles**
  • Simple Vehicle Valuation Backed by a Check:
    • Access to TrueCar’s transparent and easy-to-use Trade-in or sell experience that provides consumers with a real-time market value for their vehicle and a cash offer from a local dealer.
  • Up To $2,000 In Post-Sale Benefits
    • Shoppers may choose to report their purchase and receive up to $2,000 in additional post-sale incentives like auto repair and auto insurance deductible reimbursement.

“ is a trusted global automotive resource where more than 10 million monthly users in the USA alone go to find the latest car news with expert reviews,” said Mike Darrow, Interim CEO and President at TrueCar. “We’re excited to partner with to offer these car shoppers an Auto Buying Program they can also trust and that will give them confidence when making such an important purchase decision.”

About is an international digital media group with North American, South American, and European editions specializing in automotive content while delivering the latest news, car reviews, buying guides, car shopping, and premium video production. is part of the Motorsport Network, which sits at the heart of the automotive and racing industries offering a global community of hundreds of millions of fans the inside track. 2019 has seen 145% year-over-year growth of users for our automotive properties with, InsideEVs,, Motorious, and Ride Apart serving fans of both two and four wheels, classic, modern, and electric vehicles.

For more information on Motorsport Network and

Jules Perkins

Communications Manager

M +44 (0)7961119065


About TrueCar
TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 16,500 Certified Dealers, and also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Nearly half of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with an office in Austin, Texas.

TrueCar PR Contact

Shadee Malekafzali

* Between 1/1/18 and 12/31/18, the average savings off MSRP experienced by consumers who connected with a TrueCar Certified Dealer through a TrueCar-powered auto buying program and who were identified as buying a new vehicle from that Certified Dealer was $3,402. Your actual savings may vary based on multiple factors, including the vehicle you select, region, dealer, and applicable vehicle-specific manufacturer incentives, which are subject to change. The MSRP is determined by the manufacturer and may not reflect the price at which vehicles are generally sold in the dealer’s trade area, as many vehicles are sold below MSRP. Each dealer sets its own pricing.

**Used car discounts not available in all states.

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