Former Ducati North America CEO Michael Lock just sat down with The LA Times’ Susan Carpenter for a surprisingly insightful interview. Covering why he thinks the motorcycle industry is where it is — Q3 sales just fell a further 16.6 percent over an already dismal 2009 — and how it can save itself. It’s great to see someone formerly in a management position acknowledging the things HFL’s been espousing since the bottom fell out of the economy two years ago. There’s only one small item of revisionist history, the Ducati Diavel, a $15,000+ motorcycle "no one needs," is Lock’s baby.

Seriously, great read: LA Times

Got a tip for us? Email: