Published in-house and limited to 2000, even the haters will begrudgingly admit that Deus' rather large 300 page coffee table book is beautiful if nothing else, before going on to dis it as an empty self-promotional marketing tool. That's okay because deep down, the haters, all of us, are just really really pissed off at the amount of great work those whacky Aussies, especially Mr. Tuckwell, are pushing out while having boatloads of the kind of fun most of us only dream about, like epic motorcycle/surfing road trips and dreamy girls, all perfectly photographed and illustrated.

The House of Simple Pleasures is more than a motorcycle book, and comprises of just about every created thing the smallish company from Sydney has done since it's inception roughly six years ago, which is a lot. That means page after smartly laid-out page of  wonderfully shot motorcycles, bicycles, drilled parts, re-finished components, surf boards, logos, helmets, drawings, parties, paintings, characters, happenings, posters and tee shirt designs.

While there are no official designations like chapters, the book moves though events using the bikes as narrative anchors to navigate through all the craziness. And it's that craziness that informs us of what Deus really is, from which the bikes, the drawings and all the other stuff are the manifestations of.

You can order the book on the Deus website. HFL readers can also enter DEUSHELL in the coupon box at checkout for 15% off.

Got a tip for us? Email: