After thinking about where the business is going, and how different manufacturers have been navigating the market waters lately, I had an epiphany. Honda, KTM and the few other leaders are following the path of innovative market disruption first blazed by our industry's GOAT: Soichiro Honda. I submit to you that the key to success in the motorcycle industry today, in every aspect of it, from marketing to engineering to vision, can be derived by this principle: ask yourself "what would Soichiro do?", and adhere to the answer. Honda, the man, is now the motorcycle industry's i ching. He is mine, at least.

Inspired persons ought to read "The Honda Myth: The Genius and His Wake" by Masaaki Sato.


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