Allstate O.N.E. Rider Safety Program

In 2009 Allstate Insurance launched its Once is Never Enough (O.N.E.) program, an awareness campaign created to help reduce the number of motorcycle crashes involving other vehicles at intersections. The signage campaign encouraged motorists to “look twice, because once is never enough.” The company worked with local traffic authorities to install 179 Watch for Motorcycles signs in 41 different cities across 21 states at dangerous intersections for riders.

Now Allstate has donated and installed a sign on a fellow rider’s property at his request. Longtime rider Jason Large of Jackson, Ohio, reached out to Allstate hoping for a way to protect riders on the major state route he lives on. Allstate was inspired by Jason’s desire to help keep his fellow riders safe, which is why he was selected for the special installation. The hope is that Jason’s persistence and passion to advance motorcycle safety in his community will inspire other riders to do the same.

Allstate O.N.E. Rider Safety Program

The O.N.E. program is the flagship initiative of Allstate’s Rider Protection Project, a collection of programs and applications built to help keep riders riding, safely. Other programs in Allstate’s Rider Protection Project include:

  • The Rider Risk Map – an interactive map on Facebook ( that lets riders flag a location that may be especially dangerous for fellow riders
  • The Rider Protection Zone – a traveling rider experience that visits several of the highest-profile motorcycle rallies around the country, spreading the word about motorcycle safety and advocacy through in-person safety demonstrations and social media, using the hashtag #Watch4Moto
  • The Good Ride App – a mobile app that can be downloaded and used to alert friends and family that you’re heading out for a ride and to remind them to watch for motorcycles, as well as track your rides, log bike maintenance, as well as other useful tools and activities
  • The Ride for Awareness – a 111 day, 21,000 mile journey to all 50 states completed by one rider sponsored by Allstate in 2015 that encouraged each state to add a question regarding motorcycle safety to their state test to receive a driver’s license (visit to learn more about this epic road trip)

For more information about Allstate’s Rider Protection Project, visit

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