Zero Motorcycles Names Sam Paschel New CEO

Zero Motorcycles of Santa Cruz, Calif., has named Samuel Paschel as Chief Executive Officer. Mr. Paschel comes to Zero with over 20 years of leadership and business experience in enthusiast consumer and tech businesses, including Skullcandy, Burton Snowboards and Giro Sports Design. He is a graduate of Swarthmore College with a BS in engineering and an enthusiastic motorcycle owner, rider and amateur mechanic.

“The entire board is delighted that Sam is taking the helm of Zero Motorcycles,” said Philippe Amouyal, Managing Director of The Invus Group, LLC. “Sam is an inspirational leader with deep understanding of enthusiast consumers, passion sports, product innovation, technology, marketing and channels. His leadership and management acumen will help Zero’s experienced management team further accelerate the industry transformation it is leading.”

“I’m deeply impressed with the level of engagement and skill of the Zero team and I’m excited and honored to come on board as the new CEO of Zero Motorcycles,” said Paschel. “Throughout my career, I’ve worked in categories and with brands that inspire great loyalty and have been part of organizations that led movements and engaged with vibrant subcultures and communities. At Zero Motorcycles we have the opportunity to tap into the deep passions that are part of both the EV movement and the powersports community to build a remarkable brand.”


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