Indian Motorcycle again joins the Veterans Charity Ride to Sturgis for the third annual motorcycle therapy adventure ride from Los Angeles to the Sturgis Motorcycle Rally. The nine-day journey provides post-9/11 veterans a chance to use motorcycle therapy as a way to decompress from the challenges of post-war life. Well-deserving vets can be nominated to join the ride from now until May 21 through the “Hero’s Ride of a Lifetime” program available at:

Rolling out of Los Angeles on July 28 on Indian motorcycles, trikes and Champion Sidecars, the ride provides veterans the opportunity to work toward overcoming their post-war challenges while out on the open road. Riders cover the most scenic back roads of the west, meeing with other veterans and supporters, and participating in various adjacent adventures. Arriving in Sturgis on August 5, the group will be treated to a special “Heroes Welcome” before taking part in a week of activities that further solidify the brotherhood and sisterhood formed during the ride.

Indian Motorcycle Will Join Veterans Charity Ride to Sturgis

“We’ll spend over a week riding on America’s most beautiful roads, getting to know each other and helping each other through Motorcycle Therapy,” said David Frey, Veterans Charity Ride Founder. “The shared experience of serving brings us together, veteran to veteran, to help each other heal.” Twenty deserving veterans and mentors will join the ride, and organizers are offering two post-9/11 veteran heroes the chance to participate in the ride via the Hero’s Ride of a Lifetime program, which enables the public to nominate these two veterans. One space will be given to an ambulatory veteran motorcycle rider (proof of motorcycle license endorsement and sufficient riding experience required) and the other space will be given to a severely wounded or amputee veteran to ride as a sidecar passenger (no motorcycle experience required). Submissions are now being accepted online (here) with the selections to be announced July 4.

The Veterans Charity Ride to Sturgis was conceived and developed by veteran Army Paratrooper Dave Frey and Emmy Award-winning producer and director Robert Manciero of Full Vision Productions, leveraging the therapeutic effects of motorcycle riding to create an adventure of a lifetime for wounded veterans. Primary sponsors of the Veterans Charity Ride to Sturgis include Indian Motorcycle and Champion Sidecars & Trikes, with additional sponsorship and support provided by Monster Energy Drink, Cycle Gear, Nordic Components, Russ Brown Motorcycle Attorneys, and the Sturgis Buffalo Chip.

To follow the Veterans Charity Ride to Sturgis, support our veterans, donate and hear their stories, visit and To nominate a post-9/11 veteran for the Hero’s Ride of a Lifetime program, visit

Indian Motorcycle Will Join Veterans Charity Ride to Sturgis

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