The 2016 Triumph Bobber Tops Company Sales Record

After setting last year’s all-time sales record, Triumph Motorcycles America has announced that the Bonneville Bobber is the most successful new model launch in company history, with more customers taking delivery of the Bobber in the first 30 days than any previous motorcycle.

This year Triumph has added add five new models to the Bonneville family, including the T100, T100 Black, Street Scrambler, Street Cup and Bobber, as well as revealing an exhilarating, new Street Triple. Through the success of the entire model lineup, Triumph has closed out the first quarter with a 15-percent increase of customer sales compared to the same time period in 2016. These accomplishments come on the heels of a continent-wide tour, dubbed the Bonneville Bobber Brutal Beauty Tour. This included over 50 stops through the Unites States and Canada, giving consumers a first look at Triumph’s new model lineup.

“This is a great start to what is sure to be another retail record year for Triumph dealers in North America,” said Matt Sheahan, COO of Triumph Motorcycles America. “It’s been great giving fans a first look at these motorcycles during the tour, and we’re excited to see that customers are as enthusiastic about our new motorcycles as we are. I’m one of a few Triumph employees that already bought a Bobber and I can’t wait to get home and ride it!”

Learn more about the Bonneville Bobber and the rest of the Triumph line at

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