Helping the younger generation keep up the old ways.

It’s no secret that youngsters aren’t taking to motorcycles like they used to. Whether us riders blame it on Millennials, market instability, or ourselves, the motorcycle industry has to actually address the problem. To help bridge the gap, Royal Enfield and BUILD Moto Mentor Program are partnering to teach high school students professional and social skills relating to motorcycles.

As a non-profit educational organization, BUILD helps high schoolers develop technical and trade skills. The program exposes teenagers to welding, fabrication, design, mechanical repair, and machining by pairing teams of students with a bike-building mentor. 

In a multi-year agreement, Royal Enfield will donate 16 Classic 500s along with parts, support, and technical training to the program. Due to the partnership, BUILD plans to expand the number of participating high schools in Wisconsin. 

“The partnership with Royal Enfield opens up many opportunities for us, not only in the ability to immediately support more teams but also explore additional benefits we can provide to the participating students,“ said Kevin Frank, president of BUILD Moto. “We are excited for the future of the program with the partnership of Royal Enfield here in Milwaukee as they share our passion to bring motorcycling and STEM-related skills to youth.”

In its tenth year, BUILD not only fosters the development of technical skills but also teaches youths the importance of marketing and fundraising at local events. One such event is the Brewtown Rumble, a vintage motorcycle show that doubles as the program’s largest fundraiser. For the past two years, Royal Enfield’s flagship Milwaukee dealership sponsored the Brewtown Rumble and mentored a BUILD team last year. 

Speaking of the relationship with the organization, President of Royal Enfield Americas Red Copes said, “We were eager to increase our involvement with BUILD after seeing firsthand the positive results it has on the youth here in the Milwaukee area.” 

The 2019 program begins in December and teams are required to meet once a week through spring. In June 2020, the student teams will compete for the Royal Enfield BUILD Cup, which will be presented at the Brewtown Rumble in Milwaukee.

Though Royal Enfield’s partnership with BUILD is expansive, it doesn’t prohibit other brands from participating. Indian Motorcycle of Metro Milwaukee will conduct dyno runs of all the builds during the program’s Dyno Day. Hopefully, more brands will put marketplace competition aside in the interest of the collective benefit programs like BUILD offer. After all, for motorcycling to survive, we need future generations to embrace it as well.

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Royal Enfield and BUILD Moto Mentor Program are joining forces in a unique partnership designed to use motorcycles to build positive futures for high school students. The BUILD program is a non-profit educational organization that pairs teams of high school students with bike-building mentors for the opportunity to learn trade and technical skills. Through a new multi-year partnership, Royal Enfield will donate 16 Classic 500 motorcycles to the program along with parts, support and technical training mentors. The organization hopes the partnership will allow BUILD to grow the number of high schools in Wisconsin able to participate in the program.

Now in its tenth year, BUILD provides students with opportunities to learn trade skills including design, welding, fabrication, mechanical repair and machining as they relate to the motorcycle industry. In addition to acquiring technical skills, teams also participate in marketing and fundraising efforts promoting the program and host local events showcasing their work, growing their exposure to professional and life skills.

“The partnership with Royal Enfield opens up many opportunities for us, not only in the ability to immediately support more teams, but also explore additional benefits we can provide to the participating students. We are excited for the future of the program with the partnership of Royal Enfield here in Milwaukee as they share our passion to bring motorcycling and STEM-related skills to youth,” said Kevin Frank, president of BUILD Moto.

Last year, Royal Enfield’s flagship dealer in Milwaukee mentored a team, and for the past two years the brand was the presenting sponsor of the Brewtown Rumble, a vintage motorcycle show that serves as the program’s largest fundraiser. “We were eager to increase our involvement with BUILD after seeing firsthand the positive results it has on the youth here in the Milwaukee area,” said Rod Copes, president of Royal Enfield Americas. “We recognize the benefits of engaging youth in the motorcycling industry early on and are honored to help participants acquire skills that will serve them well today and into adulthood.”

This year’s program starts in December, with teams required to meet at least once a week through winter and spring. Other local businesses, such as Indian Motorcycle of Metro Milwaukee, are also integral to the program as the sponsors of the Dyno Day, where all teams are invited to bring their builds to the Muskego location and receive a dyno run.

Student teams will ultimately compete for a final award, the Royal Enfield BUILD Cup, which will be presented at the largest outdoor motorcycle show, Brewtown Rumble, sponsored by Royal Enfield in June.