Shut up and take our money

If you've been considering picking up a piece of Dainese riding kit but haven't pulled the trigger yet, now may be the time. Why? Because the U.S. Custom Works Tour is back, friends!

Read also

What's this all about? So, Dainese has this program called Custom Works that provides customers with custom-tailored racing suits (or other gear). How it works is that you go into one of the company's special Custom Works Centers (or even Dainese HQ), spend the day getting measured and poked and prodded, pick out your textiles and style, y voila! Dainese builds you your very own custom tailored suit. Sounds cool, right?

It is cool, but the problem is that if you're not within driving distance of one of the Custom Works Centers (or, again, Dainese HQ) then no suit for you. For example, there are currently only five places in the U.S. where you can get fitted—two in California, one in Florida, one in New York, and one in Chicago, Illinois. So if you're in, say, Dallas or Albuquerque you're out of luck. 

The Custom Works Tour is Dainese's bright idea to bring Custom Works to everyone everywhere by going around to various Dainese retail partners in the United States and holding all-day fittings for interested parties.

"The Custom Works tour will visit USA cities where Dainese has partners with select retail stores. Through Custom Works, a master tailor will take measurements and walk the customer through the selection process of materials, color choices and the potential wish list of add-ons, logos, special number, and other options to ultimately create their dream suit," the company stated in a recent press release.

“We at Dainese always stress the critical importance of fit for optimal protection and safety. And we’re bringing that on the road through the Custom Works Tour, a once-in-a-lifetime opportunity to get a completely made-to-measure, Dainese suit that’s fully customizable – literally, every stitch is made for you,” said Dainese North America Executive VP Roberto Sadowsky. “We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”

If you'd like to know more, check out the press release attached below then go get yourself some sweet new gear.

Hide press releaseShow press release

Dainese (www.dainese.com) the world leader of protective wear for dynamic sports, announces the 2018 USA tour of Custom Works, which provides fully-customized and made-to-measure motorcycle racing suits and jackets for race and street enthusiasts. https://customworks.dainese.com/

The Custom Works tour will visit USA cities where Dainese has partners with select retail stores. Through Custom Works, a master tailor will take measurements and walk the customer through the selection process of materials, color choices and the potential wish list of add-ons, logos, special numbers, and other options to ultimately create their dream suit.

The program is now fully integrated with a multi-channel experience that begins online, with the 3D Configurator, and continues in the Store where the personalized garment is delivered to the Customer; an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product. Accessible via the website, the 3D configurator allows each motorcyclist to personalize his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colors of the various parts, select accessories (plates, sliders), and upload words and/or images that are immediately visible on the 3D garment.

Once the design is complete, the customer saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center – a network of stores authorized and certified by Dainese to offer the Custom Works service.

The 25 anatomical measurements needed for the personalized garment are taken with the support of a specialized consultant. Special consideration is also given to the customer’s specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes, and accessories that give life to the most advanced leather suits.

Once complete, the measurements and customization specs are sent to Dainese’s production facilities, where each piece is hand-sewn by professionals, many of whom do custom sewing for Valentino Rossi suits.

“We at Dainese always stress the critical importance of fit for optimal protection and safety. And we’re bringing that on the road through the Custom Works Tour, a once-in-a-lifetime opportunity to get a completely made-to-measure, Dainese suit that’s fully customizable – literally every stitch is made for you,” said Roberto Sadowsky, Dainese North America Executive VP. “We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”

Since its inception in 1972, Dainese has remained at the forefront of technical innovations in motorcycling gear, making racing leather suits for champions including Valentino Rossi, Giacomo Agostini, Eddie Lawson, Kenny Roberts, Sr., among many others. The company’s forward thinking and uncompromising design approach have brought protection advances including knee sliders, back protection, aerodynamic hump, and D-Air® technology to the market for ultimate performance and safety.

Over 40 years of experience in the field culminated in this launch of the Custom Works program, which allows every client to get the perfect leathers of their dreams, made by the trained specialists of the leading manufacturer of protective motorcycle wear.

Custom Works North American Tour Dates & Locations

  • OCT 2 – 3 – RIDERS CHOICE – 2276 Dixie Rd, Mississauga, ON L4Y 1Z4, Canada
  • OCT 4 – 613 MOTORSPORTS – 1456 Cyrville Rd, Gloucester, ON K1B 3L9, Canada
  • OCT 5 – 6 – NADON SPORTS – 645 Rue Dubois, Saint-Eustache, QC J7P 3W1, Canada
  • OCT 12 – 13 – DUCATI AUSTIN – 3232, 812 E Braker Ln, Austin, TX 78753
  • OCT 15 DAINESE CHICAGO 1216 N Clybourn Ave, Chicago, IL 60610
  • OCT 16 – 17 BATTLEY CYCLES DC 4147, 7830 Airpark Rd, Gaithersburg, MD 20879
  • OCT 18 – 19 DUCATI BOSTON 83 Mystic Ave, Medford, MA 02155
  • OCT 20 – 21 DUCATI DETROIT 33828 Woodward Ave, Birmingham, MI 48009
  • OCT 23 – 24 DAINESE NYC 140 6th Ave, New York, NY 10013
  • NOV 2 DAINESE ORANGE COUNTY 1645 SUPERIOR AVE. COSTA MESA, CA 92627
  • NOV 3 – 4 DAINESE ORLANDO 100 W Livingston St, Orlando, FL 32801
  • NOV 6 – 7 DAINESE LA 1418 Lincoln Blvd. Santa Monica, CA 90401
  • NOV 8     DAINESE SF 131 S Van Ness Ave, San Francisco, CA 94103, North American
  • NOV 9-10 MOTOCORSA PORTLAND 2170 NW Wilson St, Portland, OR 97210
  • NOV 11 – 12 PACIFIC MOTORSPORTS 21000 Westminster Hwy #2120, Richmond, BC V6V 2S9