In a move that was surely cooked up by Cave Johnson, Suzuki announced that it's offering valued customers a prepaid Visa card worth a cool $100 for bringing their bike in for recall-related service.

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Footage of Suzuki America HQ right now:

This is all a clever ploy to get owners of 2004-2013 GSX-R600 and GSX-R750 and 2005-2013 GSX-R1000 models to bring their bikes in for an inspection and possible replacement of their front master cylinder. The piston in the master cylinder allegedly has a nasty habit of corroding and reducing the efficacy of the front brakes. The incentive program started September 1, 2018, and runs until November 30, 2018. Suzuki isn't made of money despite what you may have heard, so the $100 cards are limited and will be given out on a first come-first served basis.

“Safety is our number one priority and we want to ensure every affected GSX-R is repaired. We created this trial incentive program to bring additional attention to the brake master cylinder recall service on these GSX-R models.” Suzuki America's Vice President of Service Steve Muthig said in a recent press release. “We recognize that taking your motorcycle to the dealer for any recall service can be inconvenient and with the $100 prepaid Visa card we hope to offset that inconvenience to our valued customers.”

Eligible Gixxer owners should be getting a notification of their eligibility any day now, that is if they haven't received one already. The whole thing involves going in for the service, getting a receipt, then register the service on a Suzuki website. Once it's been verified, the owner then gets the card in the mail.

“Our dealers know of the importance of completing any recall service and have been briefed about the trial incentive program for the GSX-R brake master cylinder,” said Muthig. “We will work closely with every dealer and customer to make sure their affected motorcycle receives all necessary recall service.”

For more info, check out the press release below.

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Suzuki Motor of America, Inc. (SMAI) has announced a trial incentive program to increase completion of a front brake master cylinder recall service on select GSX-R models. For a limited time Suzuki will provide eligible customers a $100.00 Prepaid Visa card upon completion of their motorcycle’s recall service.

Suzuki’s goal is to reach customers who own or ride affected 2004 – 2013 GSX-R600/750 and 2005 – 2013 GSX-R1000 models, and to inspect and repair the front brake master cylinder on those affected models as quickly as possible. The eligible period for the incentive runs between September 1, 2018, and November 30, 2018. The number of incentives is limited and will be fulfilled on a first come basis.

“Safety is our number one priority and we want to ensure every affected GSX-R is repaired. We created this trial incentive program to bring additional attention to the brake master cylinder recall service on these GSX-R models.” said Steve Muthig, SMAI Vice President of Service. “We recognize that taking your motorcycle to the dealer for any recall service can be inconvenient and with the $100 prepaid Visa card we hope to offset that inconvenience to our valued customers.”

Eligible customers are being notified of the trial incentive program beginning September 1, 2018. The program requires customers to bring their affected motorcycle to an authorized Suzuki dealer for recall repair completion between September 1, 2018 and November 30, 2018. After the recall service is done, customers can register the repair at a special websiteand once that claim is verified from the dealer-submitted warranty claim, qualified customers will be sent the prepaid Visa card.

“Our dealers know of the importance of completing any recall service and have been briefed about the trial incentive program for the GSX-R brake master cylinder,” continued Muthig. “We will work closely with every dealer and customer to make sure their affected motorcycle receives all necessary recall service.”

Suzuki customers can check to see if their motorcycle, ATV or scooter have any outstanding recall or service campaigns by visiting the Safety Recall Information page on www.SuzukiCycles.com.

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